Azure CollierAugust 10, 2015 You know the people who are important to your business or organization. You’re interacting with them every day in person, at events, and online as well. But what are you doing to make sure you’re staying in touch with them on an ongoing basis? Email marketing is one of the best … Continue reading 3 Tips for Getting Quality Contacts on Your Email List
Spencer PloesslAugust 10, 2015 Design, design, design. Everybody is always talking about how they could be better at design. How they could, if the design was better, capture more attention. How they could, if the look was just right, generate more leads. How they could…get more people to read their marketing emails if the design … Continue reading 5 Awesome Examples of Email Designs (And Why They’re Awesome)
Ari GillamAugust 10, 2015 Email remarketing is the process of convincing a consumer to come back to your site and complete their purchase. When a shopper is comparing products, they may visit a number of sites and take several days to make a purchase decision. Remarketing emails remind the user of your site and direct … Continue reading What Is Email ReMarketing?
Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy
Cynthia PriceAugust 9, 2015 Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t. Not only do you need a specific set … Continue reading 3 Elements That Will Make or Break an Email Marketing Campaign
Mike ParryAugust 8, 2015 Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo, et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in … Continue reading Email Strategy – Getting The Basics In Place
Chris ArrendaleAugust 7, 2015 There is a misconception that sending from a noreply email address is the best way to go to avoid being flooded with email replies. If you’re not familiar, you’ve likely seen this type of sender address before – most of the time it looks like this: noreply@domain.com. A noreply email is … Continue reading The NoReply Dilemma: Going from “No” to “Yes”
Jonathan YefetAugust 6, 2015 Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the channels that are most effective at distributing that content. One of the more … Continue reading Email and Good Content Make a Great Partnership
VerticalResponseAugust 6, 2015 Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create … Continue reading Tips for Email Newsletter Campaign First-Timers – Part I: Content
Eric HammisAugust 6, 2015 I’ve discussed the importance of the auto-respond email and why you should be using it, but I have yet to dig in on your content. So what better time than now?! Think about when you leave your office for vacation or a business trip. You get through your final day and … Continue reading Content Is King, Even In Your Emails
