Veronica DunbarAugust 2, 2015 You may have heard the rumor that email marketing has gone the way of the dodo. That if you want to reach your audience you should focus your time and effort on the growing social media market. Well, I’m here to tell you that email marketing is here to stay! In … Continue reading Email Marketing Is Dead…Not!
Rachel SilverAugust 2, 2015 How many times have you gotten a drab email from someone “just checking in”? This bland attempt at a hook to get your response will frequently go to your trash in less time than it takes to write the email. Even though they made the attempt to follow-up with you and … Continue reading 5 Five Minute Tips On How To Write Follow-Up Emails Effectively
Sarah GreesonbachAugust 1, 2015 Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily data-driven. Whether you’re piecing out how to write a blog headline or figuring out your response rate for … Continue reading Email Marketing Statistics List You’ve Been Waiting For – 2015 Edition
By Joydeep Bhattacharya July 30th, 2015 Email marketing has been one of the best weapons for internet marketers that generates the highest ROI. It delivers well both in terms of customer acquisition and retention. Now, you can seamlessly integrate the Schema.org markup in your Gmail emails and unlock the full potential of it. Many people … Continue reading Semantic Email Marketing Using Schema Markup
Dave CharestJuly 30, 2015 One of the questions we get all the time is, “Why should I even bother trying to build my email list?” The answer to that question is actually the same reason why you should bother doing email marketing in the first place. Consider these statistics: 91 percent of U.S. adults like … Continue reading Why Should You Build An Email List?
Why spend all your time fixing bugs in your weekly newsletter? Columnist Andrew King believes a good template system can decrease the hours you spend testing and fixing errors. Andrew King on July 29, 2015 The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their … Continue reading Why You Should Quit Coding Emails
Mike ParryJuly 29, 2015 A good design has high conversion rates and is easy to use. It meets business goals while it is pleasing for people who receive it. Creating content that can facilitate a good design can be difficult though. Here is a list of marketing tips that will allow you to create great … Continue reading Help Your Email Designer Help You
Hellen OtiJuly 29, 2015 Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with prospects, by sending information and taking action based on a lead’s activity (event) on your website. How do you build a … Continue reading How to Develop an Event-Based Lead Nurturing Email Marketing Program
Kathy McGovernJuly 28, 2015 We all know that today’s inbox is a very crowded and competitive space. Getting your email to stand out from the crowd can be done with some relatively simple email design tricks that can make your email more visually appealing in just a matter of minutes. Yes, there are some basic … Continue reading How To Make Your Emails Pop In The Inbox
Tim AsimosJuly 27, 2015 Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a mobile device. This trend will continue, therefore optimizing your email campaigns for mobile is no longer optional. The staggering growth in … Continue reading Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
