Category Archives: Email Marketing

Our Favorite Examples of Live Polling in Email Marketing

Kristen Dunleavy — November 24, 2016 Follow @KristenWritesIt— November 24, 2016 Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are guaranteed to drive engagement? While there’s no magic email tactic for … Continue reading Our Favorite Examples of Live Polling in Email Marketing

Email Marketing for Startup – Tips to Skyrocket Brand Visibility

Kevin George — December 2, 2016 Follow @imkevin_monk— December 2, 2016 Startups do not start making billions overnight – it takes a great marketing strategy to do so. While ‘seed’ businesses have been actively using channels like social media, online and offline advertising; but nothing can beat email marketing when it comes to reaching out … Continue reading Email Marketing for Startup – Tips to Skyrocket Brand Visibility

Future Trends in Email Marketing – Predictions for 2017

Kevin George — November 29, 2016 Follow @imkevin_monk— November 29, 2016 When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. This puts to rest the debate about whether email marketing is dying. In fact, email is that dark horse which will never let you … Continue reading Future Trends in Email Marketing – Predictions for 2017

The Essence of Ecommerce Email Marketing [Infographic]

Kevin George — November 12, 2016 Follow @imkevin_monk— November 12, 2016 Ecommerce emails are catching pace in the email marketing world. According to a study by Awprotools, 33% of consumers report that email contributes most to their online spending. This is a large chunk. With ecommerce email marketing on the rise it becomes extremely important … Continue reading The Essence of Ecommerce Email Marketing [Infographic]

5 Ways to Increase Email Click Through Rates Once and For All

Brad Smith — November 9, 2016 Follow @bsmarketer— November 9, 2016 Email marketing is still one of the best performing digital channels, beating out Facebook and Twitter by 40X according to one study. So what’s the problem? The number of emails that our subscribers are getting continues to balloon. Billions are already being sent daily, … Continue reading 5 Ways to Increase Email Click Through Rates Once and For All

Why the email list takes second place to the phone book

Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book