Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017. Scott Heimes on December 28, 2016 For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a … Continue reading Revamping your email marketing program for the new year
Elna Cain — December 28, 2016 — December 28, 2016 We recently introduced how drip email campaigns can have a profound effect on the growth of your business. For most online businesses, email marketing plays a large role in the process of acquiring new leads, converting warm leads, and retargeting existing leads and current customers. … Continue reading A Spotlight on Drip Email Campaigns: Buffer
Kevin George — December 26, 2016 Follow @imkevin_monk— December 26, 2016 Humans, by nature, love it when they receive something that has been tailor-made for them. Be it an exclusive birthday gift, a customized vacation, or simply a personalized email. While the oldest, easiest, and most common form of personalization in emails is adding the … Continue reading The Charismatic Effect of Personalized Images in Email
VerticalResponse — December 8, 2016 Follow @VR4SmallBiz— December 8, 2016 We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. But now that New … Continue reading Adding Art to Words: How Emojis Can Brighten Up Your Emails
Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Christmas is right around the corner and everyone is all set to bask in the holiday mood. The vibes of merriment have covered the entire internet and marketers are all set to promote their festive offers with coupons, discounts, free gifts and many other … Continue reading 8 Christmas Sale Email Examples for Your Holiday Campaign
Kevin George — November 27, 2016 Follow @imkevin_monk— November 27, 2016 Emails are a common mode of communication second only to phone calls as per Adestra’s Consumer adoption Report 2016 amongst mobile users. Combining two facts emerging from Radicati’s Email Statistic Report 2016-2020, i.e:[A] There are 2.6 billion email users globally[B] Daily 215 billion (approx) … Continue reading Watch that Tone: Measuring Email Sentiments
Michael Conlon — December 13, 2016 — December 13, 2016 ‘Tis the season to be jolly…..and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit … Continue reading 5 Tips To Take Your Holiday Emails From Naughty To Nice
by Jess Nelson, December 12, 2016 Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and intelligence company polled 571 U.S. consumers across 43 states that planned to shop online … Continue reading Consumers More Likely To Open Marketing Emails During Holidays
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 The use of emails is spreading like wildfire among many not-for-profit organizations. It’s a leading channel for communication for marketers along with being an ever expanding medium. According to a statistical study by MailChimp, the average open rate for nonprofit email marketing is 25.96%, … Continue reading Not-For-Profit Email Examples: Touching Hearts
Misti Jones — December 7, 2016 — December 7, 2016 Trends come and go. Remember bellbottoms, fanny packs and shoulder pads? What about email marketing? Although marketers predicted the demise of email after its tremendous decline in the mid-2000s, the tool is now soaring to new heights. That’s right folks – email is back in … Continue reading Email Marketing is Back in Style
