Category Archives: Email Marketing

Going Above and Beyond With Your Email Marketing [Part 2]

by Matt BannerOctober 11, 2016 Previously on Sales Wars: Part 1 of our two part series “Going Above and Beyond With Your Email Marketing” emphasized the importance of personalizing and maximizing one’s email marketing strategy. This week—sales Jedi Matt Banner returns to share how this new and improved strategy can be used to take on … Continue reading Going Above and Beyond With Your Email Marketing [Part 2]

Email Marketing 101: How to Craft Effective Calls-to-Action

by Kristen Dunleavy Follow @KristenWritesItOctober 16, 2016 What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same … Continue reading Email Marketing 101: How to Craft Effective Calls-to-Action