John Hodge — January 3, 2017 Follow @johnahodge— January 3, 2017 Last week I got a lot of questions about the blog post I wrote about email marketing metrics, most of them were centered around the meaning of metrics so I’ll discuss several of them today. I’m going to focus on HubSpot metrics in this … Continue reading Email Marketing Metrics: An Ultimate Guide to Inbox Placement
Annie McMindes — December 29, 2016 — December 29, 2016 Writing a follow-up email is hard. You’re working to snag the attention of a prospect who has an inbox full of droning provocations and unsolicited gloom, laden with demanding sales folks prodding them to take action they’d, more often than not, rather skip. Emails with … Continue reading 7 Tips to Writing a Better Follow-Up Email
Kristen Dunleavy — December 28, 2016 Follow @KristenWritesIt— December 28, 2016 In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns. Many of us will be breathing a sigh of relief and donning our “I Survived the 2016 Holiday Season” t-shirts. But before you do, … Continue reading 5 Ideas for Your Post-Holiday Email Campaign
Elna Cain — December 23, 2016 — December 23, 2016 Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to … Continue reading Growing Your Business with Drip Email Campaigns
James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
Rob Walz — December 17, 2016 — December 17, 2016 Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. One of the keys to winning this sort of sale is building an honest, empathic … Continue reading How To Integrate Direct Mail Into ABM (With Real-World Examples)
Dave Sutton — December 15, 2016 — December 15, 2016 Marketing automation is extremely powerful in its own right for many reasons: more responsive messaging, effective prospect nurturing, improved productivity, better targeting, and machines that free up humans to focus on strategy, to name a few. Automation also provides additional benefits to the marketing organization: … Continue reading 4 Simple Steps to Get Started with Email Marketing Automation
Ari Gillam — December 14, 2016 Follow @arigillam— December 14, 2016 Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running … Continue reading Blueprint for a Perfect Welcome Email
Yashasvi Raj Pant — December 10, 2016 — December 10, 2016 The oft repeated phrase by internet marketers around the world is, “create a list”. Why do marketers repeat this again and again? They do so because they know that you can make money only if you have an email list. Most small businesses fail … Continue reading Top 3 Email Marketing Services For Small Business in 2016
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Jason Warnock on December 9, 2016 Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic … Continue reading When to launch holiday-themed email campaigns: A playbook for marketers
