Category Archives: Email Marketing Tools

A Full Guide to Email Marketing Platforms

Nicole Blanckenberg — November 29, 2016 Follow @https://twitter.com/StoreYaCom— November 29, 2016 Whether you are a new store owner looking to implement your email marketing strategy or an existing store owner looking to revamp and streamline your email marketing before Christmas, this one is for you. Email marketing is the cornerstone of success for online stores. … Continue reading A Full Guide to Email Marketing Platforms →

Benefits of Custom Email Template over Pre-Built ESP Template

Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Communication is a major milestone for social survival. Man began with cave paintings 3,500 years ago, progressed to hand signals, became vocal, discovered sound, invented letters, made words and formed sentences. But this began the anarchy of conforming thoughts into pre-made words and sentences, … Continue reading Benefits of Custom Email Template over Pre-Built ESP Template →

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences →

Email Deliverability: The Path to Your Subscriber’s Inbox [Infographic]

Louis Foong — November 2, 2016 Follow @thealeagroup— November 2, 2016 What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many people rarely or never click … Continue reading Email Deliverability: The Path to Your Subscriber’s Inbox [Infographic] →

7 MailChimp Alternatives for Your Growing Business

by Vanessa Rombaut Follow @vanessaincolourOctober 21, 2016 MailChimp is probably the most popular email marketing tool out there, and rightly so. Not only does it have beautiful templates, it has some powerful features that can catapult the average small business into Enterprise-techonology land, while keeping being mindful of a SME’s relatively modest budget. However, MailChimp … Continue reading 7 MailChimp Alternatives for Your Growing Business →

Behavioral Email Marketing – from Tools to Rules

by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules →