Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Communication is a major milestone for social survival. Man began with cave paintings 3,500 years ago, progressed to hand signals, became vocal, discovered sound, invented letters, made words and formed sentences. But this began the anarchy of conforming thoughts into pre-made words and sentences, … Continue reading Benefits of Custom Email Template over Pre-Built ESP Template
Alan Cassinelli — November 10, 2016 Follow @alancassinelli— November 10, 2016 If you’re anything like me, you probably get at least 20 marketing emails a day, and some people receive way more than that! It’s easy for your messages to get lost in that deluge of emails hitting each customer’s inbox. Even if your email … Continue reading 30 Email Campaigns You Should Totally Steal [Slideshare]
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Bob Hutchins — November 3, 2016 Follow @Bobhutchins— November 3, 2016 It was only a couple months ago when we predicted email marketing growth for next year. Well, we didn’t have to wait long to see a fresh batch of statistics suggesting email isn’t just holding its own… it’s growing, changing and becoming more … Continue reading 37 Reasons Why Email Marketing Still Matters [Infographic]
Louis Foong — November 2, 2016 Follow @thealeagroup— November 2, 2016 What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many people rarely or never click … Continue reading Email Deliverability: The Path to Your Subscriber’s Inbox [Infographic]
by Vanessa Rombaut Follow @vanessaincolourOctober 21, 2016 MailChimp is probably the most popular email marketing tool out there, and rightly so. Not only does it have beautiful templates, it has some powerful features that can catapult the average small business into Enterprise-techonology land, while keeping being mindful of a SME’s relatively modest budget. However, MailChimp … Continue reading 7 MailChimp Alternatives for Your Growing Business
by Dan ForootanOctober 17, 2016 Analysts estimate that nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. 20%! Why, then, aren’t businesses and agencies doing more to seize this opportunity? Usually it’s because they feel they lack the technological know-how or they reached out to a solutions provider that came … Continue reading Nurturing ROI with Email Marketing
by Bonnie Harris Follow @waxgirl333October 14, 2016 Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a … Continue reading Behavioral Email Marketing – from Tools to Rules
by Kristen Dunleavy Follow @KristenWritesItOctober 1, 2016 Fall has officially arrived – and with it comes a slew of opportunities to connect with your subscribers. Remember, everything you do now sets the stage for your holiday campaigns. Take advantage of these October 2016 holidays and themes to grab engagement now, and get better results in … Continue reading October 2016 Email Campaign Ideas
by Steve Hamm Follow @maasprosrduSeptember 29, 2016 Many believe email marketing is on the verge of dying because all the other online marketing services (e.g. social media, search engine optimization, mobile marketing) have taken over today. However, this isn’t true. Email marketing is still one of the most profitable ways of marketing your business today … Continue reading The Benefits of an Effective Email Marketing Campaign
