Category Archives: eCommerce

E-Commerce Platform Granify Lands $7 Million Series A Funding

Peter Thiel’s Valar Ventures leads funding of Edmonton-based e-commerce conversion platform. Marketing Land on May 26, 2015  Granify, an e-commerce conversion platform based in Edmonton, Alberta, has announced a U.S. Series A funding round of $7 million. The funding is led by Valar Ventures, a New York-based venture firm co-founded by Peter Thiel. The company … Continue reading E-Commerce Platform Granify Lands $7 Million Series A Funding

5 Ways To Personalize Your Brand’s Ecommerce Experience

Susannah MorrisMay 9, 2015 Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74 percent of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company. For ecommerce companies in … Continue reading 5 Ways To Personalize Your Brand’s Ecommerce Experience

10 High-Impact Ways to Boost Ecommerce Sales You Haven’t Tried Yet

Rich PageApril 14, 2015 Do you work with an ecommerce store? Hopefully you’ve already tried some basic conversion rate optimization ideas to help increase your sales, like testing your buy buttons, or adding security seals in your checkout. Looking for other even better ideas that will often have a bigger impact? Strong improvement ideas really … Continue reading 10 High-Impact Ways to Boost Ecommerce Sales You Haven’t Tried Yet