Deepak GuptaApril 14, 2015 If you sell anything on your website, you need to treat it like a real store. After all, it is a real store. It generates real money, and real people buy things from it. It’s just online. However, while many marketers may paint online stores and traditional brick and mortar stores … Continue reading Treat Your Website Like A Real Store
Kim SpeierApril 13, 2015 Ecommerce marketing presents a unique set of challenges in comparison to brick and mortar stores. Even though consumers are doing more and more shopping online, there are still cases where we would prefer to walk into a store and actually see the item in person. This is a major hurdle for … Continue reading 5 Common Myths of Ecommerce Marketing
Columnist Alex Lirtsman walks us through essential tasks to ensure your redesign achieves the results you’re seeking. Alex Lirtsman on April 10, 2015 They say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so the difficulty is focusing on what’s really important. … Continue reading 6 Steps For Building Better E-Commerce Prototypes
Grant ThomasApril 9, 2015 Background Amy and JD Crouse started Bolder Band to bring stylish and functional workout headbands to active individuals everywhere. With no prior experience in e-commerce, Amy and JD have grown Bolder Band into a successful online brand in just a little over a year! JD was looking for a way to … Continue reading How E-Commerce Store, Bolder Band, Collected 7,200 Email Leads in 4 Days [Case Study]
Todd DefrenApril 6, 2015 “People buy tactics in times of uncertainty. They buy strategy when times are good.” My friend Chris Brogan said that and it struck me as profound. We’ve seen this in our own business: when the budget axe chops into Marketing, the conversation can quickly move from “What’s the right thing for … Continue reading What Does That Buy Us?
Lenox PowellMarch 31, 2015 Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Spring is here, and with it a few … Continue reading Grow Your Online Sales With Spring Holidays And Observances!
Business.comMarch 28, 2015 Dynamic pricing, it seems, is the latest pricing trend that has taken the ecommerce industry by storm. While it is not an entirely new concept and companies have been using it randomly over the years, it is certainly something that is much more relevant in the new age of ecommerce companies. Simply … Continue reading What Is Dynamic Pricing & How Does It Affect Ecommerce?
Christopher Jan BenitezMarch 25, 2015 Setting up an eCommerce site has become a standard for businesses to sell their products and services online. This not only helps businesses raise their revenue by reaching out to their target audience, but also provide customers a seamless web experience by placing their orders online without having to line … Continue reading How to Choose the Most Reliable Web Hosting for Your eCommerce Site
Luke JohnsonMarch 24, 2015 So your eCommerce store has outgrown its website… Congratulations, that’s a good issue to have! But where do you begin if you’re looking to scale your website? Well, we put together some tips below — hopefully you find them helpful as you grow your eCommerce site! First, you need to identify … Continue reading How to Scale an eCommerce Website
Ty KiiselMarch 23, 2015 Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a first employee as a small business owner, I’ve seen this play out from both sides of the equation. It’s a big decision and certainly not one to be taken lightly. … Continue reading 4 Steps to Determine if Your Online Store is Ready for Its First Employee
