by Richard LarsonOctober 22, 2016 For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization. There are steps you can take to ensure that your shopping cart isn’t causing abandonment with small missing items, distractions, … Continue reading Shopping Cart Optimization Tips
by Toby Nwazor Follow @TobyNwazorOctober 14, 2016 Apple has launched one of the biggest mobile payment initiatives in the market – otherwise known to the world at large as Apple Pay. Still, Apple Pay is not fully integrated in many e-commerce business who still have yet to fully embrace its technology. Because of its convenient, … Continue reading 3 Reasons Why You Should Be Using Apple Pay for Your E-commerce Business
by Amanda Wilson Follow @ajulietwOctober 13, 2016 Groceries account for 19% of consumer spending as noted from Morgan Stanley Research and AlphaWise. Looking at the US alone, the grocery industry estimates to a net worth of 675 billion USD! With this lucrative opportunity at hand, there’s no better way to drive this rapidly growing industry … Continue reading How Supermarket Apps Profit With eCommerce
by Siya Carla Follow @siyacarlaOctober 13, 2016 Starting an ecommerce shop has become a goal that is achievable for millions of people around the globe, especially nowadays as numerous platforms for easy online store creation have become widely popular. However, even though setting up an online store is easy, there are many other steps that … Continue reading 5 Actionable Ecommerce Marketing Techniques to Drive Sales
by James Brockbank Follow @BrockbankJamesOctober 6, 2016 According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees … Continue reading 10 Tips for Mastering E-Commerce Conversion Rate Optimization
by Allen BurtSeptember 27, 2016 A Rejoiner study found that over 50% of the cart abandonment emails they send are opened on a device that is different than the one the customer originally abandoned on. A typical situation is a person browsing your site on mobile, perhaps adding items to their cart as a “wishlist”, … Continue reading How to Maximize Sales from Abandoned Carts with Cart Regeneration
by Laurie Sullivan, Staff Writer @lauriesullivan, September 23, 2016 Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug … Continue reading Mobile To Slow Growth For Ecommerce Holiday Spending
by Andrew ScarbroughSeptember 22, 2016 The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that … Continue reading 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back
by Sarah Landrum Follow @SarahLandrumSeptember 15, 2016 Online customers have loftier expectations when shopping compared to a decade ago, thanks in part to services like Amazon Prime that make purchases and returns easy. Purchasing power is also aided by customer reviews, which have credibility now with labels like “Verified Purchase” presented alongside the reviewer’s name. … Continue reading E-Commerce Fulfillment Trends for Every Business
Plan a commercially viable marketing and content strategy using search data. No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build … Continue reading E-commerce trends: the difference between winning and almost winning
