Category Archives: eCommerce Strategies

2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

7 Successful Ways To Reduce Your Website’s Cart Abandonment Rate

by Liam CavanaghSeptember 8, 2016 So you’re an online entrepreneur? You’ve developed a great business, established a well-oiled supply chain and your website is receiving great traffic. What more could you do? We Need to Talk About Cart Abandonment… Marketers need to change how we think about cart abandonment. Rather than thinking of an abandoned … Continue reading 7 Successful Ways To Reduce Your Website’s Cart Abandonment Rate

The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use

by Joe LiuSeptember 1, 2016 Conversion rate optimization in itself embodies a large spectrum of techniques all aimed at keeping visitors engaged throughout their website experience. But when you’re given access to so many options and tools, it can be quite overwhelming. Here are the top two must-have campaigns/promotions every ecommerce site should have. Email … Continue reading The Dynamic Duo: Two E-Commerce Promotions Every Retailer Should Use

8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy

by Andy Beohar Follow @sevenatomsbuzzAugust 26, 2016 For eCommerce marketers, there are plenty of avenues through which to reach and engage a larger customer base—but many of these come with a hefty price tag. Leveraging content as part of your eCommerce marketing strategy can boost your exposure and increase conversions, while protecting your budget and … Continue reading 8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing Strategy

4 Mobile Shopping Cart Design Best Practices

by Chris LayneAugust 17, 2016 The numbers are shocking: while shopping cart abandonment is always a common problem in eCommerce, (according to VentureBurn, 68% of online carts are abandoned during checkout), for mobile customers, the numbers are even more astounding. 97% of mobile shopping carts are abandoned during the checkout process. Why are mobile shoppers … Continue reading 4 Mobile Shopping Cart Design Best Practices

10 Ways to Drive E-Commerce Sales During Slow Online Shopping Months

by Grant Thomas July 12, 2016 Follow @gsthomas22July 12, 2016 Summer has arrived which means consumers are more prone to be travelling, spending time outdoors, and taking part in activities that divert their attention from all of the online shopping they should be doing! It’s no surprise that the summer months are the slowest when … Continue reading 10 Ways to Drive E-Commerce Sales During Slow Online Shopping Months