Bob HutchinsAugust 3, 2015 Want to know where the future of digital marketing is headed? Then look to where the movers-and-shakers of the social media marketing landscape have just been. In a recent blog post, AdWeek rounded up eight top digital marketing stories from the last few weeks. This is valuable information for any brand … Continue reading Bright Future: AdWeek Drops 8 Big Digital Marketing Trends
Blake HarrisAugust 3, 2015 (August 06, 2015), we took a closer look at Adweek’s “Here are 13 Hot Digital Marketing Stats from the Past Week, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #8-13: [In case you missed Part 1, the article can be found here] … Continue reading Interpreting the Latest Digital Marketing Stats (Part 2 of 2)
Luke Brynley-JonesAugust 1, 2015 Despite advancements in technology and throughout the marketing industry, many UK marketing consultants and agencies still rely on traditional marketing methods. Surely, this must mean these traditional marketing activities are still working? Constant Contact and Our Social Times recently joined forces and, with the support of Smart Insights and Enterprise … Continue reading How to Combine Face-to-Face With Digital Marketing
Francesca Di MeglioJuly 31, 2015 Inbound Marketing. Content Marketing. Marketing Automation. There’s a lot of buzz these days about the glory of digital marketing solutions for small business owners. And okay, we get it. We know this means Websites, blogs, online ads, social media, emails, and more. But why, exactly, does it matter? It matters … Continue reading Why Digital Marketing Matters
Ed AnuffJuly 31, 2015 Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to wearables—moves toward a tipping point where most work, play, and commerce will have a digital dimension, companies that quickly deliver digitally … Continue reading The Secret Sauce for Digital Transformation
Denise McArthurJuly 31, 2015 Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of video. In light of this endeavor, we were particularly struck by an Adweek article last week titled “Here are 13 Hot Digital Marketing Stats from the Past Week.” The … Continue reading Interpreting the Latest Digital Marketing Stats (Part 1 of 2)
Arik HansonJuly 27, 2015 I read an op-ed in the Minneapolis Star Tribune (July 29, 2015) titled, “The future of work in a digital world.” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the … Continue reading Are We Really on the Right Side of the Digital Divide?
Ryan ParkerJuly 23, 2015 You may or may not be aware, but there are currently digital platforms in use that are fundamentally reshaping the entire advertising landscape. These platforms are automating the majority of the ad buying and selling processes, and happen to be doing so with more efficiency and increased accuracy of execution than … Continue reading Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads
Andrew GazdeckiJuly 22, 2015 Everyone has a situational persona, and most of us have many. Sometimes we’re oblivious to our own and acutely aware of other people’s, like the friend who becomes a foodie whenever you’re treating. But our many selves aren’t limited to “real” life anymore. Twitter helps you craft a new & improved … Continue reading How to Keep It Real in the Digital Age
Jeremy JusekJuly 21, 2015 Digital automation is the process of using digital tools to streamline regular processes that absorb manpower. Since many small businesses are grappling with establishing their online presence, now is the time to give yourself an edge on competitors. Automated tools are primarily designed to do one of two things: Save you … Continue reading 3 Digital Automation Practices For Small Businesses
