Luke Brynley-JonesJuly 12, 2015 How do you prove the value of your digital marketing efforts? Whether you’re a consultant trying to demonstrate the impact you’re having for a client, or you’re a small business owner trying to establish whether your time has been well spent, it’s one of the biggest challenges we face as marketers. … Continue reading Are You Making These Mistakes With Your Digital Marketing Measurement?
If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions. CJ Arseneau on July 10, 2015 Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like DoubleClick, Kenshoo, Marin Software, Acquisio … Continue reading Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions
Keith GriffisJuly 4, 2015 As a marketer you are faced with an ever changing landscape of new tools, channels, tactics, and strategies that you are being forced to assess and put to practice. Whether you are a startup or independent marketer who is trying to find the best method for their marketing or a large … Continue reading 5 Steps to Regain Control of Your Digital Marketing
Angela Hausman, PhDJuly 3, 2015 As marketers, we’re caught between the old and the new — digital marketing, with all it’s promise (but significant risk and uncertainty) and traditional marketing, that we’ve counted on for decades. Is it really a choice between digital marketing and traditional marketing? Or do the two fit together like and … Continue reading Digital Marketing and Traditional Marketing: What’s the Buzz
William YatesJuly 2, 2015 If you were feeling unwell, went to see your doctor, and she or he diagnosed Pneumonoultramicroscopicsilicovolcanoconiosis, I’m pretty sure your first question would be: ‘what’s that?’ And she or he would probably tell you that it is in fact a form of Silicosis and is an occupational lung disease caused by … Continue reading Understanding Digital Marketing Communications
Dina ShuqomJuly 1, 2015 As we’ve been watching the trends in the medical device industry, we see that it is currently valued at a staggering $ 100 billion dollars. Investment in this industry has more than doubled in the past two decades and is expected to grow to $ 133 billion in 2016. Many companies … Continue reading 12 Components of a Digital Marketing Strategy
Jeremy TaylorJune 30, 2015 The live-streaming app from the folks behind Twitter has been an instant hit. Here’s how your business can use Periscope’s popularity to expand your online reach and promote your brand to a fresh new audience. What is Periscope? Periscope’s whole vibe is social streaming. Think of it as an easy way … Continue reading 9 Ways Your Business Can Use Periscope
Eric HammisJune 28, 2015 Oh, the joys of digital marketing. What’s pulling in killer results one day might turn on a switch and give nothing the next day. Digital marketing is a constant struggle to keep up with trends and swift changes in the market. If you’re not staying one step ahead of the competition, … Continue reading Are You Making These Mistakes With Your Digital Marketing Plan?
Amy EdwardsJune 26, 2015 Got your degree results, smashed your graduation ceremony and looking for your first job in the digital sector? You’re not alone! The digital industry is a really popular option for lots of graduates this year because it’s dynamic, fast-paced, diverse and there are lots of jobs available across a range of … Continue reading Top 3 Mistakes Graduates Make When Applying For Digital Jobs
Jim BilelloJune 26, 2015 In the past two months, I’ve now encountered a blizzard of ignorance and arrogance on the part of several of the top three or six insurance companies’ corporate headquarters. I am a Certified Google Agency Partner and personally hold advanced certification in AdWords as well as over 1,000 hours of experience … Continue reading Top Insurers Racing Toward Digital Marketing Failure
