Kevin JohnsonOctober 26, 2015 While the digital marketplace continues to replace traditional brick-and-mortar stores at a rapid rate, there’s no denying that for most businesses (especially local companies), having a physical location where customers can find you remains an important part of achieving business success. But how does this play out in the digital landscape? … Continue reading How Important Are Maps and Directories to a Digital Marketing Strategy?
Ruthie AbrahamOctober 22, 2015 If you’re ever having a conversation about inbound marketing (of which we have many), you’ll notice that the discussion usually starts with exposition about how consumer behavior has shifted over the last several years, and how that affects the marketing and sales processes. If a prospect wants to know something about … Continue reading Does Digital Marketing Help Or Hurt Your Sales Team?
Ayodeji OnibalusiOctober 19, 2015 Marketing is the most important aspect of building a successful brand. With demand in digital marketing taking an upward tick, brands are increasingly seeking the services of digital marketers. However, brands are usually left short-changed as there are no official rules or systems in place to distinguish thorough-bred digital marketers from … Continue reading 8 Ways to Hire the Right Digital Marketing Firm for Your Brand
Denise McArthurOctober 15, 2015 (October 16, 2015), The New York Times ran a piece by Ashley Parker entitled Digital Ads Sell Candidates and Causes, in 15-Second Bursts. Because the story focuses on the increasing effectiveness of digital ads, we wanted to take a closer look. Let’s highlight the most interesting points and see what lessons … Continue reading Digital Ads Sell Candidates and Causes
Rick WhittingtonOctober 13, 2015 Digital marketing is critical to successful demand generation these days, in part because it is so effective, scalable and cost effective. As you review and improve your digital efforts, or as you start thinking about investing more in your digital strategy, take a moment to be sure these problem areas are … Continue reading Top 5 Digital Marketing Pitfalls to Avoid
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Tamar WeinbergOctober 10, 2015 With the digital marketing landscape in constant flux, it’s always important to keep your eye on the pulse and figure out what would work best for marketing. I can tell you simply: what worked (October 10, 2015) won’t work today. As marketers, it’s critical for us to keep innovating to ensure … Continue reading 5 Digital Marketing Strategies From the Pros
Mike ClarkOctober 9, 2015 We’ve talked previously about how chaos can have a major impact on your B2B marketing strategy. With the right tools and a little bit of know-how, however, you’ll be able to measure your content’s effectiveness and avoid pandemonium. Here are four ways to improve your digital marketing today. 1. Assess Your … Continue reading 4 Easy Ways to Improve Your Digital Marketing
Olatunde AdedejiOctober 6, 2015 The digital marketing activity is fast evolving. The trends so far signal more disruptions of the digital landscape in the coming years ahead. In the skill sets required of a digital marketer, coding is seen by many marketing professionals as not too essential or the exclusive domain of the technically minded … Continue reading Is Coding a Necessity for Digital Marketers in 2016?
Sahail AshrafOctober 5, 2015 Digital agencies are no longer just finding their way and are now some of the strongest companies around, using funding as a springboard to even greater heights. The best digital agencies practise what they preach, and have incredibly fluid marketing campaigns that bring traffic, engage audiences and position them as authorities … Continue reading 15 Top Digital Agencies Sharing Great Work On Social Media
