Category Archives: Digital Marketing

A Few Things You Need to Know About Display Advertising

Digital Marketing

by Michelle Brammer November 13, 2015 Follow @eZangaMichelleNovember 13, 2015 “A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re … Continue reading A Few Things You Need to Know About Display Advertising →

Is That A Fact? 5 Principles For Proving That Digital Advertising Works

Digital Marketing

As digital advertising continues to transform, columnist Peter Minnium shares five things he’s learned to help marketers take advantage of this new, digitally driven world. Peter Minnium on November 6, 2015 “Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first … Continue reading Is That A Fact? 5 Principles For Proving That Digital Advertising Works →

Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment

Digital Marketing

Matthew MacQuarrieNovember 3, 2015 Recently, I’ve blogged a little bit about the limitations I see with social media marketing. Those posts seemed to have resonated with a number of entrepreneurs who are—I think—a little bit frustrated with the state of online advertising, which doesn’t seem to offer quite the same bang for buck it did … Continue reading Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment →

7 Valuable Tips On How To Personalize Your Digital Marketing for Demanding Buyers

Digital Marketing

Scott LambertOctober 30, 2015 The world of online marketing strategy is full of pitfalls and potential content marketing mistakes. Digital marketing personalization is one of them. While it’s not practical to create a completely personalized marketing campaign or customer experience for every single individual who passes through your sales pipeline, you can certainly take steps … Continue reading 7 Valuable Tips On How To Personalize Your Digital Marketing for Demanding Buyers →

Why Process Is the Foundation for Your Digital Marketing Plan

Digital Marketing

Erica LindbergOctober 29, 2015 Every B2B marketer needs content to do their jobs. From product marketing to digital marketing—and everything in between—B2B marketers across the board rely on marketing content to fuel pipeline, drive sales, and increase customer retention. But, there’s a catch. Content can’t live in a black box. In the age of the … Continue reading Why Process Is the Foundation for Your Digital Marketing Plan →

3 Fearsome Digital Marketing Tips for Halloween

Digital Marketing

Jeremy TaylorOctober 27, 2015 The trick-or-treating, mask-wearing, pumpkin-carving celebrations of 31st October are within touching distance. Here are some simple digital marketing tips for getting into the spirit and winning over your online followers this weekend. No trick, all treat. Dig out your broomsticks. Fetch the fake fangs. Halloween is just around the corner. Among … Continue reading 3 Fearsome Digital Marketing Tips for Halloween →

The Internet Red Carpet: Your Business and Digital Marketing in 2016

Digital Marketing

Olatunde AdedejiOctober 27, 2015 The success of modern day business is hinged on a well thought-out digital marketing strategy. Having a deep understanding of business environment coupled with effective implementation of marketing tactics is essential for business growth.  According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy. Presently, there … Continue reading The Internet Red Carpet: Your Business and Digital Marketing in 2016 →

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