Category Archives: Conversion Management

Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

by Chris Horton February 26, 2016 Follow @chrshortonFebruary 26, 2016 Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps … Continue reading Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

Take Control of Your Shipping: Increase Conversions, Cover Costs and Delight Customers

by Karen Baker February 23, 2016February 23, 2016 From the hundreds of surveys, polls, and studies published each year on ecommerce, one thing is clear: offering the right shipping rates and options to your customers is crucial to your success as a retailer. Getting this piece right can make the difference between losing a customer … Continue reading Take Control of Your Shipping: Increase Conversions, Cover Costs and Delight Customers

Getting Past the Gatekeeper and Talking with the Decision Maker

by Brandon Redlinger December 2, 2015 Follow @brandon_lee_09December 2, 2015 Sales development reps are tough people since they’re faced with many challenges every day. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect. In … Continue reading Getting Past the Gatekeeper and Talking with the Decision Maker

Fear and Persuasion: What Amazon Knows About Using Scares to Convert

Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert