Category Archives: Conversion Management

How to create remarkable offers and increase your conversion rate

From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate. Seth Price on May 26, 2017   Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for … Continue reading How to create remarkable offers and increase your conversion rate

Content-specific chat prompts: Unlocking the power of conversation

Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales. Jacob Baadsgaard on November 2, 2016    Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while … Continue reading Content-specific chat prompts: Unlocking the power of conversation

7 advanced conversion strategies you probably don’t know

Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales. John Lincoln on September 21, 2016    If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak … Continue reading 7 advanced conversion strategies you probably don’t know