Alex BirkettOctober 28, 2015 More choice equals freedom, right? Well, yes, but there’s a good body of evidence that the more choices we are presented, the less happy we are with the one we make. What does that mean for conversions, though? Retention? Revenue? The Psychology of Choice The most famous, and I believe the … Continue reading Does Offering More Choices Actually Tank Conversions?
Susan GilbertOctober 26, 2015 Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some website conversion resources to help you improve your sales and reach. Here’s four links with tips and tricks to kick start your Monday. Turning your subscribers into loyal … Continue reading Increase Your Website Conversions With These 4 Tools
How to harness paid search traffic to capitalize on users a second time with Facebook Custom Audiences: Psychographic Targeting Hot House A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its … Continue reading Bridging The Gap Between Search Traffic & Social Conversion
Andre OentoroSeptember 24, 2015 If you are considering different strategies to get more traffic to your website, think about video marketing. In one study, 8 out 10 respondents interviewed by ReelSEO said that video had a positive impact on their businesses. Animated explainer video has been proving itself lately to be hot in demand and … Continue reading How Video Can Improve Your Mobile Conversion
Nick RojasSeptember 22, 2015 Many businesses — even some large, established brands — make the mistake of using the same landing pages for every entry point, including email, PPC and social. Each entry point, however, requires its own unique landing page. This is never more true than it is for social media. Social visitors are … Continue reading 6 Tips to Improve Conversions
Nancy LibermanSeptember 5, 2015 Do you ever wonder why some videos go viral and others die on the vine? What if you spend significant time and resources creating a great concept, and even better content, and nothing happens? Understanding what makes a video convert is critical, and we have some pointers to share: CONTEXT Before … Continue reading How to Create Video Content That Converts
Lucas JonesAugust 24, 2015 Landing pages are an important tool for increasing sales to your site. They can target a specific segment of your audience and provide an additional layer of personalization in the customer journey. When landing pages are done well, they generate leads and boost conversion rates. However, landing pages are not always … Continue reading 5 Ways To Increase Conversions On Your Landing Page
Tim AshAugust 13, 2015 Back in 2000, this wouldn’t even be a question – if you don’t have technical skills, you don’t have conversion skills. Managing multiple analytics and testing tools, all with varying level of code complexity, would be impossible, and getting the help of I.T. for every change would be incredibly expensive. (not … Continue reading Do You Still Need Technical Skills to be a Conversion Professional?
Kristen PatelAugust 8, 2015 So you’re still asking the same question, Why isn’t my marketing working? At this point, when you say your marketing isn’t working – you’re not talking about bringing in website traffic. In fact, from this point on, I’m going to assume that you’re bringing in site visits like there’s no tomorrow … Continue reading Why Isn’t My Marketing Working: Contact Conversion
Ruby RusineJuly 18, 2015 Someone I know who is new to social media and has been tasked to manage and monitor Facebook among other social media platforms asked me this: How do you track Facebook Conversations?” Here’s my +1400-word reply because there are different ways to do this. I have listed nine ways to track … Continue reading How To Track Facebook Conversations for Companies
