Category Archives: Content Marketing

Three Keys To Effective Business Blogging – Lessons From The Top Business Blogs Of 2014

Linda Dessau December 5, 2014     In early October, Social Fresh published their list of the top business blogs of 2014. If you’re looking to start or improve your own business blog in 2015, take the time to visit each of these blogs to learn from their examples. What I found even more instructive … Continue reading Three Keys To Effective Business Blogging – Lessons From The Top Business Blogs Of 2014

POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing

  by Bernadette Coleman December 2nd, 2014 Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, “Open Sesame,” to enter the … Continue reading POEM – Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing