Category Archives: Content Marketing

3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy

Liz O’Neill November 27, 2014     The majority of B2B marketers believe in the value of content marketing. 93% have incorporated it into their strategy, and 51% rate their content marketing practices as “very mature.” But very few are seeing the return on their investment. According to Forrester, an overwhelming 85% of marketers fail … Continue reading 3 Case Studies That Prove The Value Of A Customer-Focused Content Strategy