Colleen McKennaFebruary 9, 2015 The headline is the most important part of the story. In fact, statistics say that on average, 8 out of 10 people read headline copy, compared to 2 out of 10 who read the rest of the story. Headlines grab, shock, educate and entertain us. Used wisely they draw us in … Continue reading Beware of Bad Headlines
Category Archives: Content Marketing
Blog Post Promotion on Social Media – Five Key Ingredients
Linda Dessau February 9, 2015 © Oleg Zhukov – Fotolia.com Sadly, readers probably aren’t visiting your blog several times a day to check for something new. You can use email to reach your audience, but what about those people who haven’t subscribed? Or those who haven’t yet discovered you? Social media may be your … Continue reading Blog Post Promotion on Social Media – Five Key Ingredients
The Challenge Of Searching For Marketing Technology
Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry’s development. Scott Brinker on February 9, 2015 I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things. Popular myth would … Continue reading The Challenge Of Searching For Marketing Technology
How to Earn Money Blogging
Danny WongFebruary 7, 2015 When I first started blogging, back in 2009, Jeremy Schoemaker of ShoeMoney and Glen Allsopp of ViperChill were already making six-figures running blogs powered by AdSense revenue. A dream job, indeed. But these were edge cases. If earning six-figures blogging was commonplace, the hardest workers among us would be millionaires. Shortly … Continue reading How to Earn Money Blogging
Nobody Will Read Your Boring Business Blog
Amanda ClarkFebruary 7, 2015 Here’s a quick activity for you: Say you were scrolling through Google and saw each of the following blog titles listed. How many of these would you actually click on to read? The Basics of Actuarial Accounting 5 More Tips About Content Marketing How to Be Better at Business Working with … Continue reading Nobody Will Read Your Boring Business Blog
How To Write Blog Posts That Will Rank Well and Engage Readers
Tommy LandryFebruary 5, 2015 By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help … Continue reading How To Write Blog Posts That Will Rank Well and Engage Readers
Dynamic Content and Why You Should Be Using It
Email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. Unfortunately, there is no such shortcut, but there is something called Dynamic Content that could do wonders for your next campaign. What is … Continue reading Dynamic Content and Why You Should Be Using It
Search Types & The Buying Cycle
Cody JensenFebruary 5, 2015 Standing out on the web is a complicated issue that can spell success or disaster for a website. If a website is not able to differentiate themselves from their competitors, they will not be able to generate interest, and will become a failure. It is important for any business, whether they … Continue reading Search Types & The Buying Cycle
A Fill-In-The Blank Content Strategy Document
After noting a lack of standardized content strategy documents, columnist Jonathan Blank has created his own. Feel free to use and modify to suit your own business! Jonathan Blank on February 5, 2015 Over the last six months, I’ve seen no less than ten different structures for content strategy documents – and that’s just from talking to … Continue reading A Fill-In-The Blank Content Strategy Document
Six Writing Tips From ‘Everybody Writes’
Stephanie VermillionFebruary 4, 2015 For some reason, I always find myself in the same chaotic situation when it comes to industry books. I have travels coming up. I pack my new book just in case I can’t nap on the plane. I start reading said book while the flight attendant explains that my faded navy, crumb-filled seat will save me during … Continue reading Six Writing Tips From ‘Everybody Writes’
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