Category Archives: Content Marketing

In It to Win It: What to Know Before You Set Up A Promotional Contest

Mike WhitneyFebruary 3, 2015 We’ve all heard the phrase, “You’ve got to be in it to win it.” Sure, it’s a bit obvious. Like any cliché, though, there’s an important truth hidden in there. As a marketer, you want your customer base to be actively participating with your brand. This means doing whatever you possibly … Continue reading In It to Win It: What to Know Before You Set Up A Promotional Contest

3 Proven Ways To Turn Great Content Into A Skyrocketing Email List

Emily KonouchiFebruary 2, 2015 The equation is simple enough for someone with the worst math allergy to understand: Email list growth = business growth. And at the risk of triggering a math sneeze, the numbers back it up – The ROI of email is 4,300 percent (Source: Direct Marketing Association), and it converts at a rate 3x higher than social … Continue reading 3 Proven Ways To Turn Great Content Into A Skyrocketing Email List