Big data — the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. Kohki Yamaguchi on February 12, 2015 As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find ways … Continue reading 7 Limitations Of Big Data In Marketing Analytics
Jameson LaMarcaFebruary 11, 2015 So, how’s your blog going? Are you complaining about having to write your blog? Have you noticed that what started out as a “once a day” endeavor has become a tedious chore and you only post when you feel like it? We’ve all been there, so welcome to the club! We … Continue reading Three Tips to Make Your Blog a Beast Again
Alex StrikeFebruary 11, 2015 When you write books, articles, reviews, essays or blog posts your goal is to impress your reader and create content worth checking. Yes, somewhere deep inside we all want to be popular and recognizable authors, and we believe our writing skills will be enough to become second Hemingway or Coelho at … Continue reading Writing Habits Explained: How They Can Influence Your Business [Infographic]
Carrie DagenhardFebruary 11, 2015 “Why would a customer choose you over your competitors?” At Kuno, that’s one of the first questions we ask our SaaS clients during the discovery process. Answers range from value propositions and mission statements to tidbits about company culture. Everyone knows why their product is the best choice for their target … Continue reading 5 Tips for Creating More Engaging SaaS Blog Posts
by Michael Georgiou February 11th, 2015 Michael Georgiou Michael Georgiou is the CMO and Co-founder at Imaginovation, a web design & mobile apps development firm in Raleigh, NC. He’s a dynamic business professional and entrepreneurial guru with proven success in creative strategy, online branding, project management, and communication projects in both the public and private … Continue reading 3 Building Blocks Of Content Marketing Success
Dorien Morin-van DamFebruary 10, 2015 Do you sometimes wonder what REALLY counts for Social Media success? It doesn’t matter how noisy the online world is, how many new recommendations are published everyday or how many people see your posts according to social media platform reports. You must FOCUS on what really counts. To help you … Continue reading 3 Pillars to Social Media Marketing Success.
Alice ElliottFebruary 10, 2015 Bad spelling can ruin your blog’s writing, reputation, and opportunities. This infographic explains why: Remember your readers Don’t put your readers off with bad spelling and grammar. They don’t deserve such treatment. If you make reading your post more difficult than it needs to be, they will probably vote with their … Continue reading How Bad Spelling Ruins Your Writing And Blogging [Infographic]
Whether you manufacture textiles or electrical components, it is completely possible to build a blog that effectively engages customers and helps drives leads for your company. Despite common claims that manufacturing is just too boring to effectively run a blog campaign, manufacturing companies have and can utilize blogging to engage customers, grow leads, and generate … Continue reading How To Blog Effectively For A Manufacturing Company
Mark SchaeferFebruary 10, 2015 Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the … Continue reading What is the Ideal Blogging Frequency For Your Business?
Amanda ClarkFebruary 10, 2015 You know that a blog is critical for engaging your audience, spreading your message, and gaining the favor of search engine algorithms. You know, in short, that your business needs a blog for its content marketing efforts to succeed. You simply don’t have the time, or perhaps the writing capabilities, to … Continue reading 4 Myths About Working With A Ghostblogger
