Category Archives: Content Marketing

The Accidental Blog Post – How to Free Your Trapped Blog Content

© learchitecto – Fotolia.com Charlie Gilkey shared a great concept with our BOOST coaching group the other week. He talked about how all business owners have a gold mine of “trapped content” – things we’ve already written for other purposes, then forgot about or left behind. “How many times,” he asked us, “Have you answered … Continue reading The Accidental Blog Post – How to Free Your Trapped Blog Content

How To Find and Engage Bloggers in Your Subscription List

Ever since the early days of the internet, bloggers have found ways to thrive and establish communities around their work. They are the ultimate, and first, digital gatekeepers. Some like Arianna Huffington, Michael Arrington, and Pete Cashmore went on to found new digital empires, such as The Huffington Post, TechCrunch, and Mashable. Below the level … Continue reading How To Find and Engage Bloggers in Your Subscription List