by Triniti Burton Follow @Triniti_IntSeptember 7, 2016 B2B marketers are starting to get glimpses of their 2017 pipeline goals and wrapping their heads around what percentage their teams will need to contribute next year. Quick analysis of conversion rates, database size, etc. are indicating for some that the only way to reach next year’s … Continue reading 11 Tips to Make Content Syndication Work for Demand Generation
by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?
By Hattie James August 3rd, 2016 Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this: “Hi Editor, Having experience of 5 years in professional writing and guest blogging,want to showcase my skills on … Continue reading Create High-Quality Guidelines To Get High-Quality Content
by Gord Hotchkiss, Featured Contributor, August 2, 2016 Fellow Spinner Cory Treffiletti told you last week that data without context is noise. Absolutely right. I want to continue that conversation, because it’s an important one. It’s all about context. So let’s talk a little more about context — specifically, how we decide what makes up … Continue reading Where Context Comes From
By Laura Blaker August 1st, 2016 Last post we spoke about different content types, content creation, and the benefits of repurposing content. We are at the end of this three part series and I’d like to drive home the benefits of editorial calendars and content scheduling. In this post you’ll learn about: The benefits of … Continue reading Social Media Tips & Tools To Post Smarter: Content Scheduling
by Graeme Caldwell July 30, 2016 Follow @nexcessJuly 30, 2016 When I first dipped a toe into the world of web content writing, I wrote only two or three blog articles a week and I had no problem organizing my work day. But, as my workload increased, I quickly found it almost impossible to keep … Continue reading Power-Up Content Creation Workflows With Checklists
Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization. Rachel Lindteigen on July 22, 2016 Something I see clients struggle with regularly is the question, “Who should I trust … Continue reading Who should create your content?
By Jonny Ross July 18th, 2016 Content marketing is a powerful way for organisations across all sectors to attract and retain an audience – and ultimately drive profitable customer action. Through the strategic and targeted distribution of regular high quality content, businesses can connect and build long term relationships with potential clients and customers online. … Continue reading Famous Content Marketers Tell How They Generate Ideas
by Kent Campbell July 17, 2016 Follow @reputationxJuly 17, 2016 Your company creates a lot of content. Some are owned, some earned, some paid, and some a combination. In today’s online environment, there is often a high degree of editability, even for content not necessarily owned by the brand. But resources are always tight, so … Continue reading How Much Time Should You Spend Editing Content?
By Lia Boangiu July 13th, 2016 Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work – unlike creating new content from scratch – and it brings a lot of benefits to the table. The only catch is that you need to have content that can be updated, … Continue reading Are You Guilty Of Allowing Good Content To Rot?
