You’ve put time and effort into your content, but it’s not getting the traction you’d hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions. Jayson DeMers on July 12, 2016 Shares are a big deal for content. These shares come in two forms: A user can share … Continue reading 3 reasons your content isn’t getting shared — and how to fix them
by Lizzie Davey July 6, 2016July 6, 2016 There’s no doubt about it – creating an info-product is a huge task. In fact, for many people, the whole idea of creating something this sizable is completely overwhelming. Which is why it’s important to split the process into stages, especially when it comes to gathering inspiration, … Continue reading How to Successfully Organize Content Ideas for Your Infoproduct
by Laurie Petersen, July 5, 2016 For 16 years, Ethelbert Williams drove go-to-market and channel expansion strategies for consumer giants Kimberly-Clark, Procter & Gamble, L’Oreal and Unilever. As CMO of InstaNatural, a natural organics products company in Orlando, Fla., he is responsible for global marketing, brand development and sales strategy. Williams speaks next month at … Continue reading Weaving Channel-Specific Content For An Expanding Brand
by Roee Ganot July 5, 2016 Follow @RoeeGanotJuly 5, 2016 Content is and will remain the top priority for online marketing. Even if you run PPC or other ad campaigns, content marketing is the best way to get quality visits to your sites, and it can be done entirely for free. Yet there is a … Continue reading What Is Quality Content From Google’s Point Of View
by Anna Rodriguez July 5, 2016 Follow @annrodriguez021July 5, 2016 Nearly all large corporations and small businesses are on social media. Even your kids’ lemonade stand probably has a Facebook page. There’s single explanation for this trend: everyone is on social media. According to recent data, there are more than 2.3 billion active social media … Continue reading 9 Secrets To Improving Social Media Content Engagement and Performance
By Ann Smarty July 5th, 2016 Strategic content management is a touch task: Maintaining editorial calendar, producing high-quality content and promoting it on social media and beyond – all of that takes lots of time and effort. Hiring editors, writers and paying for tools that scale the process is one way to deal with that problem. … Continue reading 5 Ways To Create Content On A Budget
By Hollie Whitehead July 1st, 2016 Whether you need new pages written for your website, blogs on the latest industry trends, or want to refresh the content you already have, choosing who should write it can be difficult. You need content that is appealing and readable, but this is usually not the first priority on … Continue reading Content: To Outsource Or Not To Outsource
by Elna Cain June 22, 2016June 22, 2016 Copy is an integral part of any successful marketing campaign. The web is full of articles on how to optimize the main copy on your landing pages and throughout your site. But the unsung hero of the copy world is microcopy. Microcopy is the small pieces of … Continue reading The Beginner’s Guide to Microcopy
By Stephanie Norman June 22nd, 2016 Successful Content Marketing without Writing Content? It’s Possible when You Follow These Tips! Without a well-planned content marketing strategy, your business/blog/website won’t reach a great number of potential consumers. The creation and promotion of high-quality content remains an inevitable part of everyone’s plan for online marketing. The task of … Continue reading Successful Content Marketing Without Writing Any Content
By Abhishek Talreja June 17th, 2016 We all know that we need useful content publishing for better SEO. According to this study content marketing generates approximately 3 times the number of leads than traditional marketing does. “Content marketing is all that is left.” -Seth Godin After having developed some great content, one has to have … Continue reading 9 Content Conversion Tips
