by Holly Pavlika, Columnist, January 30, 2017 With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
Category Archives: Content Management
The cure for content shock
As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key. Jim Williams on January 9, 2017 Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and networking opportunities, … Continue reading The cure for content shock
User intent: Why organic content trumps social media
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business. Drew Eastmead on December 6, 2016 at 9:37 am I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce … Continue reading User intent: Why organic content trumps social media
6 battles your content must fight and how to equip it for victory
Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective. Stoney deGeyter on December 2, 2016 There’s no shortage of content advice going around, but most of what we see online focuses on ways to produce new content … Continue reading 6 battles your content must fight and how to equip it for victory
15 Tools To Manage Your Editorial Content Calendar
By Sharon Hurley Hall November 29th, 2016 Content marketing has become big business. Curata’s roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for research, with almost half of them checking out 3-5 … Continue reading 15 Tools To Manage Your Editorial Content Calendar
Gating Content To Earn Leads
By: Rand Fishkin October 21st, 2016 Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware … Continue reading Gating Content To Earn Leads
How to Survive Any MarTech Implementation
by Peg Miller Follow @PegMillerOctober 15, 2016 Avoid these six common pitfalls and help your team survive the challenges of your next marketing technology implementation. Gartner has predicted that CMOs will outspend CIOs by 2017. IDC predicts CMOs will drive marketing technology spending to $ 32.3B by 2018. IDC notes that CMOs’ influence has moved … Continue reading How to Survive Any MarTech Implementation
Is your content share-worthy? 4 questions to ask
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks. Kerry Jones on October 12, 2016 Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them … Continue reading Is your content share-worthy? 4 questions to ask
When To Use An Empathy Map
By Lia Boangiu October 3rd, 2016 The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template – the latter’s especially useful for teams that work remotely and need a common ground … Continue reading When To Use An Empathy Map
Content Audit 102: leveraging data and adjusting strategy
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Rachel Lindteigen on September 16, 2016 Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into … Continue reading Content Audit 102: leveraging data and adjusting strategy
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