By Lyena Solomon November 10th, 2015 What we’re looking for is to also answer the question “how to see which pages/posts receive the most traffic”. A little bit like finding popular landing pages. E.g.: you have a site with 1000 pages that link liberally to each other in their content. Now which of these … Continue reading Which Pages Receive The Most Internal Traffic [Google Analytics]
by Mimoza Naumovska November 9, 2015 Follow @BonadzaNovember 9, 2015 The current display landscape deals with several issues. Among ad fraud and ad blocking, ad viewability now seems more relevant than ever. As key players are focused on finding solutions for the viewability issue, standards and guidelines were developed with the hope to solve at … Continue reading Viewability: Facts vs. Fiction
by Kara Burney November 8, 2015 Follow @wkndatburneysNovember 8, 2015 So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. To do so, you need to answer three simple questions: Which kind of content should I post? Am I reaching the right audience? When is the best time to … Continue reading Metrics That Matter: Facebook Analytics
Michael WightNovember 7, 2015 Competition is permanent and inherent in the business sphere. Almost every business and company faces competition and aspires to destroy it in order to come out on top and rule the market. This is because competition can be a true menace to your business by obliterating your market share and crashing … Continue reading Why You Should Have a Competitive Monitoring Strategy
Manish AroraNovember 3, 2015 Social Media is no longer a novel space for marketers although it continues to evolve itself with times. However many businesses haven’t successfully kept up with the evolution of social media and are still stuck in what some have called as Social Media 1.0. Often businesses feel that the main objective … Continue reading 3 Reasons Why Your Social Media Strategy Is Incomplete Without Analytics
Brian BasilicoOctober 28, 2015 I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in … Continue reading 5 Things You Should Be Measuring with Google Analytics
Justin WilsonOctober 27, 2015 The world of web analytics can feel very overwhelming. There are so many metrics which you could be looking at, but what do they all mean and even if I work out what metrics to look at, how can I actually improve the results? If you are just starting out on … Continue reading Where to Start with Web Analytics
By Jonny Ross October 20th, 2015 On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather data specifically on how users were interacting with their pins. … Continue reading How To Get Actionable Takeaways From Pinterest Analytics
By Lyena Solomon October 15th, 2015 Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be a challenge, but with Google Analytics, you can assess and … Continue reading Google Analytics Insights For Content Creators
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
