By Haris Bacic December 23rd, 2015 Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier. As a website owner, you always want to make sure you have tracking and analytics down correctly. If … Continue reading How To Track Social Button Clicks On Your Site Using Google Analytics
by Chel Wolverton December 22, 2015 Follow @chelpixieDecember 22, 2015 In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three … Continue reading 3 Google Analytics Issues to Correct for Better Data
by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
by Pam McBride December 16, 2015 Follow @leadsiftDecember 16, 2015 Social data is real, and it’s not going away. It’s not a buzzword, not hype, and not industry jargon. It is the best competitive advantage out there, and it’s something that marketers can’t afford to ignore. Many businesses have access to social data. They’ve moved … Continue reading How to Determine What Data is Relevant and What is Distracting
by Megan Tonzi November 28, 2015November 28, 2015 Are your reps improving their data and conversions? According to Dun & Bradstreet’s State of B2B Marketing Data 2015, 54% of the 223M+ data records that were analyzed did not include a phone number. Organizations that are lacking a complete and consistent view of their prospects run … Continue reading Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]
by Natalie Meehan November 25, 2015November 25, 2015 Over a billion dollars of VC funding has been spent on marketing analytics so far this year. With this growth, and the ever increasing portfolio of marketing analytics providers available today, comes a fresh challenge. It’s now largely the job of the CMO rather than the CIO … Continue reading Activating Over Generating: Creating an Analytics Culture
Capability tracks impact of digital ads on in-store sales for brands. Greg Sterling on November 25, 2015 Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number … Continue reading Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands. Barry Levine on November 24, 2015 Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us? To … Continue reading Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you’ll always be prepared. Joshua Reynolds on November 17, 2015 Ever feel like your marketing strategy starts off in perfect tune … Continue reading Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time
by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users
