Louis FoongOctober 9, 2015 As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict the weather with 80% accuracy months in advance, based on a top-secret mathematical formula that takes into … Continue reading Predictive Analytics Takes CMOs From Survive to Thrive
Tim AshOctober 2, 2015 Here at SiteTuners, we really like Google Analytics. We’d recommend it as part of the web optimization toolset for just about anyone, although how you use the tool will evolve depending on whether you’re just starting out (think page views and visits) or you have a mature organization. (think conversion rates … Continue reading 3 Google Analytics Gems for Maximum Efficiency
Have you ever noticed that your Google Analytics data sometimes doesn’t line up with your other data sources? Why is that and what can you do about it? Contributor Patrick Stox explains. Patrick Stox on October 1, 2015 Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this … Continue reading The Problem With Google Analytics E-Commerce Tracking
by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
VerticalResponseAugust 28, 2015 Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003, you may have missed some updates. One of its key evolution points was the launch of Company Profile Pages in March of 2008. Since then, there have been many enhancements. Most … Continue reading Understanding Your LinkedIn Company Page Analytics [Video]
VerticalResponseJuly 28, 2015 Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. Audience Insights provides small business owners with … Continue reading Twitter’s New Analytics: What You Need to Know
by Lindsey Patterson July 13th, 2015 Having analytics is one thing; knowing how to interpret them is quite another. Here are a few ways that you can gather actionable insights from the SEO analytics that you pay for or gather from your free service. Data Points You can make certain conclusions from individual bits … Continue reading Get Insights From Your Site Analytics
Christina HallJuly 12, 2015 Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis: Number of sessions A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes. A … Continue reading Important Metrics in Google Analytics
Blake HarrisJuly 10, 2015 In honor of Shark Week (and a love of all things animated), we picked our favorite animated sharks—the trio from Finding Nemo—to see what they could teach us about Explainers. For those who haven’t seen the movie, please stop reading this and rectify that immediately. We’ll wait. [waiting] [waiting…] [fantasizing about … Continue reading What Animated Sharks Can Teach Us About Explainers
Susan GilbertJuly 9, 2015 Is Your Website Getting Real or Fake Referrals? You Can’t Improve What you Don’t Measure I’m a big believer in measuring and tracking in order to know what you are doing right – (keep doing it!) – and what isn’t working (put your time and energy elsewhere). If you aren’t watching … Continue reading Is The Website Traffic You See In Google Analytics REAL?
