GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital by Laurie Sullivan , Staff Writer, September 16, 2025 There has been much discussion of the cost to create, from start to finish, an advertisement or video for digital sites or streaming and connected TV (CTV) services. James Maddison, Blockchain.com head of marketing, recently described … Continue reading GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Google’s New Type Of Ad Auction, Reason Clean Fusion Power Is Needed by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2025 Google Research and the University of Chicago earlier this year published a paper outlining a theoretical and practical framework for how ad auctions could work in the age of generative AI. The framework advances … Continue reading Google Presents New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
GAI Automating Advertising – Ad Copy In 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2024 What will advertisers do with so much extra time? Google has created all types of technology for AI-supported images, text, audio and video. Now one independent agency has stepped up leveraging large language models (LLMs) to create precise SEO techniques … Continue reading GAI Automating Advertising – Ad Copy In 30 Seconds
Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. Constantine von Hoffman on September 9, 2024 Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 … Continue reading Optimistic marketers increase expected ad spend
Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter by Laurie Sullivan @lauriesullivan, October 14, 2022 Most employers are still adding jobs, but not all, and not at the same pace that they did earlier this year. Advertising and related industries lost 8,700 jobs in September, according to Insider Intelligence, citing numbers from the U.S. Bureau of … Continue reading Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
The partnership allows InfoSum clients access to Neustar Unified Identity. Chris Wood on August 25, 2022 Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply … Continue reading Clean rooms expand for advertisers with Neustar and InfoSum collaboration
Albert Costill January 19, 2022 In what ways does an annuity benefit you? This is an important question that needs to be answered before you buy one. Besides offering a steady and guaranteed stream of income, accumulate tax-deferred over time and don’t have contribution limits like 401(k)s and IRAs. Additionally, annuities offer riders that allow … Continue reading 10 Annuity Tips That Will Save You Thousands (An Unbiased Annuity Guide)
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year. Chris Wood on January 18, 2022 As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it … Continue reading Is demand for ads on streaming services declining?
Ankita Das — May 7, 2020 What is a Cookie? Have you ever wondered how a website tends to remember the choices and preferences of the purchases you made the last time you visited the website? A little tracking code known as a “cookie” makes this all possible in the digital marketing world. Cookies are … Continue reading Cookieless Advertising: The Future
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do
