Category Archives: Advertisement

Paid Search: Meghan Markle And The Royal Wedding

Paid Search: Meghan Markle And The Royal Wedding by Laurie Sullivan , Staff Writer @lauriesullivan, (May 25, 2018) Adthena analyzed thousands of paid-search ads and organic searches in the week leading up to the royal wedding. Some searches centered on who made Meghan Markle’s dress, while of others focused on related merchandise. Two designers — Erdem … Continue reading Paid Search: Meghan Markle And The Royal Wedding →

4 Tips for Creating Catchy Banner Ads to Boost Your Sales

Melissa Burns — March 27, 2018 Follow @Melissa_Burns— March 27, 2018 Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of … Continue reading 4 Tips for Creating Catchy Banner Ads to Boost Your Sales →

How to Create a Remarketing Ad That Converts Like Crazy

Syed Balkhi — March 19, 2018 Follow @SyedBalkhi — March 19, 2018 You may receive thousands of visitors to your website every day, but not all of them convert into leads and sales. Most of your traffic will leave your website without taking any action. What if there’s a way to reach those visitors who … Continue reading How to Create a Remarketing Ad That Converts Like Crazy →

How Culture Adds Value to Your Company

Rick Goodman — January 22, 2018 Follow @DrRickGoodman — January 22, 2018 geralt / Pixabay Company culture is often discussed in esoteric terms; most business owners will agree that culture matters, but only in nebulous and unquantifiable ways. It’s a great idea more than it is a prized commodity. The truth is that company culture … Continue reading How Culture Adds Value to Your Company →

The top 10 things I learned about online advertising in 2017

Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they’ll continue to evolve in 2018. David Rodnitzky on January 9, 2018 Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another … Continue reading The top 10 things I learned about online advertising in 2017 →

How To Write Compelling Ad Copy

By Robert Brady December 21st, 2017 The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and … Continue reading How To Write Compelling Ad Copy →

How to Improve Facebook Ad Targeting with Phone Call Insights

Christie Huber — June 24, 2017 — June 24, 2017 Part of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook has robust user data on over 1.9 billion monthly users, the platform can help you pinpoint your ideal audience via an overwhelming number of targeting … Continue reading How to Improve Facebook Ad Targeting with Phone Call Insights →

Why You Need To Advertise On Instagram And Brands That Are Doing It Right

Emma Vince — June 17, 2017 — June 17, 2017 It is said that a picture says a thousand words. On Instagram, a picture speaks to millions. Instagram is a purely visual social platform and the platform’s popularity has soared in the past couple of years. It has over 700 million monthly users and out … Continue reading Why You Need To Advertise On Instagram And Brands That Are Doing It Right →

5 strategies to improve your ad copy

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. Mona Elesseily on May 19, 2017 Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and … Continue reading 5 strategies to improve your ad copy →

4 Free Resources to Inspire Better Ad Creative

Allen Finn — May 15, 2017 — May 15, 2017 A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative … Continue reading 4 Free Resources to Inspire Better Ad Creative →