The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors
March 02, 2026 Should you be using AI for performance reviews? BY Tomas Chamorro-Premuzic and Ben Dattner During the last decade, digital innovations have produced a range of recruitment and evaluation tools: now, whenever you first apply for a job, you are less likely to be judged by humans and more likely to be assessed by … Continue reading Should you be using AI for performance reviews?
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google To Enforce Minimum Budget For Demand-Gen Buys
March 02, 2026 Navigating a late-career change BY Art Markman According to the Bureau of Labor Statistics, the oldest people in the workforce have probably held more than 12 jobs over the course of their lives. Those aren’t just new titles within a firm, they likely include larger career shifts. With globalization and changes … Continue reading Navigating a late-career change
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google Demand Gen Campaigns Minimum Budget Requirement Coming
March 01, 2026 Flourishing is a team effort. Here are 5 tips to grow together BY Next Big Idea Club Below, Daniel Coyle shares five key insights from his new book, Flourish: The Art of Building Meaning, Joy, and Fulfillment. Coyle is the New York Times bestselling author of The Culture Code. He has served as an … Continue reading Flourishing is a team effort. Here are 5 tips to grow together
Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships Suswati Basu News Editor Penn Entertainment closed out 2025 with a noticeably smaller loss, buoyed by stronger showings at its brick-and-mortar casinos and a long-awaited breakthrough in its online division. For the quarter ending December 31, revenue climbed to $ 1.81 billion, … Continue reading Penn Entertainment narrows Q4 losses as bets reshape strategy after costly partnerships
Flutter doubles down on prediction markets despite investor worries about growth Suswati Basu Flutter Entertainment is leaning harder into prediction markets, even as some investors question how much upside the move will really deliver. In its fourth quarter earnings letter to shareholders, the parent company of FanDuel made clear that it plans to … Continue reading Flutter doubles down on prediction markets despite investor worries about growth
March 01, 2026 Two-thirds of Gen Z say they rely on self-taught skills to find a job BY Eve Upton-Clark “Do you want to know the biggest career hack I’ve learned in 25 years of recruiting?” That’s the opening of one TikTok video. The answer, the creator Elite Recruiter says, is “skill stacking”: … Continue reading Two-thirds of Gen Z say they rely on self-taught skills to find a job
AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting. By AtData February 27, 2026 Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three … Continue reading The Data Doppelgänger problem by AtData
