Tag Archives: Stories

User Stories Don’t Belong in the Marketing Product Backlog

Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog

Thinking of Using SharePoint for Project Management? Read These User Stories First

Kevin Senior — December 4, 2018 Follow @Glasscubes — December 4, 2018 When it comes to project management, the tools you use make all the difference. Choosing an appropriate methodology is important, sure. But you must have the right tools to support that choice. As a widely used tool among many organizations, SharePoint is often … Continue reading Thinking of Using SharePoint for Project Management? Read These User Stories First

3 Success Stories You Can Learn from to Build a Profitable Online Store

Susan Friesen — October 26, 2018 Follow @eVisionMedia — October 26, 2018 Succeeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store … Continue reading 3 Success Stories You Can Learn from to Build a Profitable Online Store

Get More Brand Visibility with Instagram Stories

Personal Branding Blog — October 25, 2018 — October 25, 2018 A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing. Instagram is still one of the top networks today that attracts a larger audience and … Continue reading Get More Brand Visibility with Instagram Stories

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Anton Eliasson — September 17, 2018 Follow @antoneliasson — September 17, 2018 Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the … Continue reading Swipe Up: How to Make Instagram Stories Ads People Want to Click

Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. Amy Gesenhues on September 13, 2018   During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories … Continue reading Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

6 Native Instagram Stories Tools You Should Be Using To Maximize Results

Ana Gotter — June 25, 2018 Follow @ana_gotter — June 25, 2018 Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpart feature, and they get … Continue reading 6 Native Instagram Stories Tools You Should Be Using To Maximize Results

Turning Your Data Into Compelling Stories – SMX Advanced Recap

Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. Keri Morgret on June 21, 2018   This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth … Continue reading Turning Your Data Into Compelling Stories – SMX Advanced Recap

How to Take Advantage of Shoppable Instagram Stories Stickers

Monique Danao — June 20, 2018 Follow @monique_pd — June 20, 2018 New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker, they can see product … Continue reading How to Take Advantage of Shoppable Instagram Stories Stickers