Can LinkedIn Stories Attract B2B Advertisers? by Laurie Sullivan @lauriesullivan, December 11, 2020 LinkedIn this week began testing advertisements across the U.S. and Canada in a format it calls Stories, which are short, full-screen vertical videos, photos and text images for mobile devices. Facebook, Snap and Twitter have similar formats. Since launching its own version … Continue reading Can LinkedIn Stories Attract B2B Advertisers?
Dennis Koutoudis November 9, 2020 For those of you who are not aware of it yet, LinkedIn Stories are here and in my humble opinion, they’re here to stay! Why do I say this? Because I’ve seen the massive utilization of these 24-hour (image or video) updates in other platforms such as Instagram and I … Continue reading Strategy for LinkedIn Stories
Anthony Mersino November 5, 2020 User stories are extremely popular with agile teams and have become nearly synonymous with agile ways of working and Scrum, even though they are not part of the Scrum Framework. Unfortunately, when used incorrectly user stories are one of the worst ideas to come out of agile. A recent conversation … Continue reading What is the Story with User Stories?
Maria Ganta October 20, 2020 As you’ve probably heard, LinkedIn announced a couple of weeks ago that they are making LinkedIn Stories available to all users. Like Facebook and Instagram, LinkedIn Stories enable members and businesses to share images and short videos of their everyday professional moments that will automatically disappear after 24 hours. But … Continue reading 5 Ways You Can Use LinkedIn Stories [Infographic]
Jess Rozario-Ospino October 2, 2020 On social media, video gets results. According to Animoto’s 2020 survey insights, video ads were the #1 way consumers discovered a brand they later purchased from. And with 500 million daily active users, Instagram Stories is a key platform where video drives action. For brands, video ads on Stories have … Continue reading How These Brands Got Results With Video Ads on Instagram Stories
Hugh Stephens September 14, 2020 ElisaRiva / Pixabay FACT: Instagram Stories let you take creativity to a whole new level. The problem? It can be hard to decide how to decorate your Stories and what hacks to use to make them look better than what everyone else posts. Should you add an Instagram sticker? Or … Continue reading How to Decorate Instagram Stories
Michael Ellenby June 24, 2020 There’s no good way to say it: Recessions can be hell on businesses. Economic growth takes a hit, and unemployment figures skyrocket. The current economic downturn, specifically, could last a long time. This scenario is particularly likely if it takes a while to develop a vaccine and restore consumer confidence. … Continue reading 4 Success Stories Show How This Recession Can Make Your Business Stronger
Victoria Taylor June 17, 2020 Despite new and upcoming social media apps like TikTok and Instagram’s upgraded features, Facebook still remains one of the most popular social media platforms to date, reaching 60.6% of internet users. Facebook is the go-to platform for business owners and marketers, helping them capture the audience’s attention with the highest … Continue reading 7 Amazing Ways Facebook Stories Can Increase Engagement & Sales
Mihai Serban — May 27, 2020 The COVID-19 pandemic has affected every corner of the digital world, especially media budgets and how they are being spent. Recent reports show that Facebook and Google stand to lose over $ 44 billion in ad revenue due to the continuing global shutdown. As expected, businesses have reacted to … Continue reading 3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories
Thomas Griffin — May 7, 2020 How do you keep the needs of your audience in the forefront of your marketing efforts? We already know that the customer should be our primary focus in building products and marketing. But this key piece of insight often gets lost in daily activities. In software development, the inclusion … Continue reading How to Create User Stories For Better Engagement