Daily Archives: May 7, 2018

Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!

Maren Hogan — April 20, 2018 Follow @marenhogan — April 20, 2018 Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, deets below! Employee- Generated Videos Making employee job preview videos doesn’t … Continue reading Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

11 Quick Email Marketing Tips that Will Increase Your Response Rates

Karen Repoli — April 20, 2018 Follow @karenrepoli — April 20, 2018 Despite the rumors, email marketing is definitely not dead. In fact, among savvy marketers, it is actually rated one of the most effective marketing strategies. Take a look at this chart from Smart Insights and Get Response. Credit: Smart Insights and Get Response … Continue reading 11 Quick Email Marketing Tips that Will Increase Your Response Rates

GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks

GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2018 As the deadline for the European Union’s General Data Protection Regulation compliance draws closer, searches for the acronym “GDPR” on Google’s search engine continue to rise. This has prompted companies like Adobe and IBM — … Continue reading GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks

EU Tells ICANN: You’re Unprepared For GDPR Regulations

EU Tells ICANN: You’re Unprepared For GDPR Regulations by Laurie Sullivan  @lauriesullivan, April 19, 2018 Internet Corporation for Assigned Names and Numbers (ICANN), which manages the Domain Name System (DNS), is completely unprepared for the new laws related to the General Data Protection Regulation (GDPR), which goes into effect in May, according to the European … Continue reading EU Tells ICANN: You’re Unprepared For GDPR Regulations