The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. Christi Olson on November 9, 2017 Whether you are ready or not, here come the holidays! Black Friday is only three … Continue reading 5 surprising paid-search insights to help you win the holidays
Daily Archives: November 18, 2017
7 Pillars of a Strong Culture
Annette Franz — November 9, 2017 Follow @annettefranz — November 9, 2017 Image courtesy of Pixabay Culture is best defined as “values plus behavior” and is often described as “how employees act when no one is looking.” Culture is such an important part of your business. It’s really the foundation of the organization. I’ve previously … Continue reading 7 Pillars of a Strong Culture
14 Opportunities to Address Unconscious Biases in the Modern Workplace
Maja Orsic — November 9, 2017 — November 9, 2017 For better or worse, our unconscious biases bolster our emotional responses. These biases “are social stereotypes about certain groups of people that individuals form outside their own conscious awareness,” writes UCSF’s Office of Diversity and Outreach. Think of them as stereotypes you’ve accidentally internalized—automatic preferences … Continue reading 14 Opportunities to Address Unconscious Biases in the Modern Workplace
The Number ONE Thing Millennials Want Most At Work
Darleen DeRosa — November 9, 2017 Follow @onpoint_llc — November 9, 2017 iStock Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company than those who … Continue reading The Number ONE Thing Millennials Want Most At Work
Why You Should Treat Your Next Online Marketing Campaign Like Tinder
Sandra Chung — November 8, 2017 — November 8, 2017 Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus and this time, he didn’t want to just ‘wing … Continue reading Why You Should Treat Your Next Online Marketing Campaign Like Tinder
15 ways to ride the audience wave
If you’re not taking advantage of the slew of targeting options available for audiences, you’re missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Kevin Lee on November 9, 2017 Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored … Continue reading 15 ways to ride the audience wave
10 Things To Do On Social After A PR Crisis
By Stephen Moyers November 9th, 2017 Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the … Continue reading 10 Things To Do On Social After A PR Crisis
Don’t Let Lack of Education Tank Your Resume
Amanda Clark — November 9, 2017 Follow @GrammarChicInc — November 9, 2017 pxhere College isn’t for everyone; there are many who don’t pursue higher education, and for any number of reasons. Perhaps it isn’t financially feasible, or perhaps it makes more sense for the individual to jump straight into the workforce. There is nothing wrong … Continue reading Don’t Let Lack of Education Tank Your Resume
Black Friday and Cyber Monday Email Inspirations to Ramp up your Sales
Kevin George — November 9, 2017 Follow @imkevin_monk — November 9, 2017 November is here! It’s that time of the year, again! Black Friday – Cyber Monday is considered to be the busiest retail weekend of the year. For businesses and marketers, this is a great opportunity to draw maximum conversions out of their marketing … Continue reading Black Friday and Cyber Monday Email Inspirations to Ramp up your Sales
New Social Media Report, and What About UGC?
Janet Fouts — November 8, 2017 Follow @jfouts — November 8, 2017 It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% … Continue reading New Social Media Report, and What About UGC?