Social video is here to stay, but sometimes it’s hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the more widely circulated myths associated with social media marketing with video. Jordan Kasteler on October 10, 2017 Social video is hot, and with good reason. Today, we’re watching … Continue reading 4 myths about video social media marketing, debunked
Daily Archives: October 16, 2017
DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Debbie Qaqish on October 6, 2017 Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes … Continue reading DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
Are There Too Many Coaches Out There?
Betsy Kent — October 10, 2017 Follow @bevisible — October 10, 2017 Shutterstock Thinking back to the first time I heard someone refer to another person as his or her coach, I was very confused. I happened to be watching a talk show where a famous singer was discussing her dieting habits with the host. … Continue reading Are There Too Many Coaches Out There?
13 Facebook Hacks You Probably Didn’t Know About
Scott Sims — October 10, 2017 Follow @bscottsims— October 10, 2017 With 2 billion monthly active users, Facebook reigns as the number 1 social media platform. Especially if you want to increase the visibility of your brand, no other social media site compares. Because Facebook is by far the most popular social media platform for … Continue reading 13 Facebook Hacks You Probably Didn’t Know About
How to Identify Your Most Valuable Keywords (& Find More)
Allen Finn — October 10, 2017 — October 10, 2017 Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. … Continue reading How to Identify Your Most Valuable Keywords (& Find More)
How to Realign Your Partner Model and SaaS Company with Referral Partners
Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners
How to Manage Multiple Instagram Accounts as a Team
Albizu Garcia — October 10, 2017 Follow @gainapp — October 10, 2017 StockSnap / Pixabay According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their … Continue reading How to Manage Multiple Instagram Accounts as a Team
Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
How To Plan For A Successful Social Media Video Campaign
Sahail Ashraf — October 10, 2017 Follow @BizGrowInsights — October 10, 2017 Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to … Continue reading How To Plan For A Successful Social Media Video Campaign
Digital Marketing Requires Millennial Marketers
Mike Moran — October 9, 2017 Follow @MikeMoran — October 9, 2017 I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I … Continue reading Digital Marketing Requires Millennial Marketers