Daily Archives: October 16, 2017

10 Ways to 10x Personal and Organizational Productivity

Deji Atoyebi — October 9, 2017 Follow @I_amAtoyebiDeji— October 9, 2017 In business, there are times when “how far” is as important as “how well” – times when you shouldn’t compromise time for quality, or vice-versa, but rather must strike a balance between both. Being productive is all about doing the best quality work within … Continue reading 10 Ways to 10x Personal and Organizational Productivity →

Looking for a More Reliable Way of Analyzing Your Email Campaigns?

Email Marketing Optimization

Claudiu Murariu — October 9, 2017 — October 9, 2017 antonynjoro / Pixabay Here are 4 facts on email marketing. The vast majority of online sales companies still use transactional emails as part of their marketing efforts. Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%. Email marketing … Continue reading Looking for a More Reliable Way of Analyzing Your Email Campaigns? →

Local SEO: 7 Google My Business questions asked and answered

SEO Local

At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. Sherry Bonelli on October 9, 2017 Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out … Continue reading Local SEO: 7 Google My Business questions asked and answered →

Why You Need to Be Your Own “Customer Zero”

Customer Engagement

Mark Grilli — October 9, 2017 Follow @magrilli — October 9, 2017 geralt / Pixabay Just about everyone who’s been in the market for a vehicle remembers the notorious Pontiac Aztek – the “ugliest SUV ever made.” While a wide range of factors played into the series of bad decisions that led to the Aztec, … Continue reading Why You Need to Be Your Own “Customer Zero” →

A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting

Data Driven Techniques

Paul Mosenson — October 9, 2017 Follow @nusparkmktg — October 9, 2017 geralt / Pixabay Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we … Continue reading A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting →

What the Best Emails All Have in Common

Email Strategy

Stefan Bhagwandin — October 9, 2017 Follow @leanplum — October 9, 2017 Source: Freepik As a channel to reach prospects and customers, email is still a strong performer. 80 percent of retail professionals indicated that email marketing was their greatest driver of customer retention. However, the advent of mobile and its effect on user behavior … Continue reading What the Best Emails All Have in Common →