Jaime Nacach — September 25, 2017 Follow @bloominari — September 25, 2017 Shutterstock If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a … Continue reading Is Your Email Subject Line Ruining Your Campaign?
Daily Archives: October 1, 2017
A/B Test Nirvana and the Death of Marketing Strategy
Wayne Cerullo — September 25, 2017 Follow @b2ppartners — September 25, 2017 One of the great benefits of the new digital marketing world is the opportunity to monitor and respond to actual prospect behavior. No longer are we hamstrung by clumsy tactics that prevent us from fine-tuning our response to prospect behavior. No longer are … Continue reading A/B Test Nirvana and the Death of Marketing Strategy
Pro Tips for Drawing In More IT Consulting Clients
Barbara McKinney — September 25, 2017 — September 25, 2017 Mediamodifier / Pixabay Consulting services in the IT industry is pretty broad, to begin with. It covers technical stuff from creating effective databases to managing the development of a mobile application. Whatever the topic, you will always need someone to help you iron out the … Continue reading Pro Tips for Drawing In More IT Consulting Clients
How to Create the Perfect Promotional Video
Evelyn Timson — September 25, 2017 Follow @Aspect_FandV — September 25, 2017 StockSnap / Pixabay Have you ever used a whiteboard in a meeting to illustrate a complicated topic? In many ways a promotional video is much like a whiteboard and when it’s done right, it’s a whiteboard that can help you present your products … Continue reading How to Create the Perfect Promotional Video
For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach
Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach
3 ways to improve link equity distribution and capture missed opportunities
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. Chris Long on September 25, 2017 There’s a lot of talk about link building in the SEO community, and the … Continue reading 3 ways to improve link equity distribution and capture missed opportunities