Ashley Komee — September 26, 2017 — September 26, 2017 With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a … Continue reading 10 Things You Should Never Share on Social Media
Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
Young Entrepreneur Council — September 25, 2017 Follow @YEC — September 25, 2017 On what digital platform have you had the most success generating paid leads and why? 1. LinkedIn People mean business on LinkedIn. We’re in the B2B space, and people are constantly looking to make connections to get better results in what they’re … Continue reading Digital Platforms That Can Help You Generate Paid Leads
Elena Prokopets — September 25, 2017 Follow @elenatravelgram — September 25, 2017 geralt / Pixabay If you’ve managed to build a sizeable social media following, you might be a bit underwhelmed by the results. While this is very important to growing your brand, it often doesn’t result in the kind of ‘bottom line’ increasing transformation … Continue reading How to Create Your Own Social Network For Your Brand
Brandon Leibowitz — September 25, 2017 Follow @seooptimizers — September 25, 2017 geralt / Pixabay Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in posting on social media, then if you are lucky, you will sometimes get a like, but no regular follows, comments, … Continue reading Being Social on Social Media to Grow Engagement
While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can’t afford to ignore the experience their subscribers are getting. Jose Cebrian on September 25, 2017 I attended an event for email marketers earlier this month, and it made me… think. In the context of email, I am often focused on … Continue reading Even for email, experience is everything
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. Kevin Rowe on September 25, 2017 The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon … Continue reading How to use AI for link building and improve your search rankings
Zac Johnson — September 22, 2017 Follow @zacjohnson — September 22, 2017 Infographics are still one of the most effective ways to not only create content on the internet today but also to get more attention, exposure and social shares in the process. When you look at industry stats on visual content and online video, … Continue reading What Are the Best Sizes for Infographic Designs? [Infographic]
User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think
