Daily Archives: September 1, 2017

Killer Web Design Hacks That Will Actually Work for Your Agency

Saher Naseem — August 23, 2017 Follow @SaherNaseemD — August 23, 2017 StartupStockPhotos / Pixabay Is your website getting a large number of visitors but not giving you the quality results you want? Efficiently directing your visitors and persuading them to convert is not an easy feat and there is no shortcut to achieve overnight … Continue reading Killer Web Design Hacks That Will Actually Work for Your Agency

Paid-Search Advertising Still Outranks Social In Performance

Paid-Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2017 Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.That’s … Continue reading Paid-Search Advertising Still Outranks Social In Performance

Load time, static site generators & SEO: How we lowered our own site’s load time by 74%

Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains. Chris Liversidge on August 23, 2017   Google has raised the bar on site load times consistently over the last decade, and the upcoming transition to mobile-first … Continue reading Load time, static site generators & SEO: How we lowered our own site’s load time by 74%

How to market your brand using interactive native content — Part 2

In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2

Big Data and HR

Blake Beus — August 23, 2017 Follow @BlakeBeus — August 23, 2017 Tumisu / Pixabay Businesses are increasingly looking to analytics to identify strengths and weaknesses in the way they interact with clients, save money, and increase effectiveness. Because payroll makes up such a large portion of any company budget, the use of big data … Continue reading Big Data and HR