Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017 From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs
Robin Singh — July 18, 2017 — July 18, 2017 Templune / Pixabay A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing … Continue reading How to Integrate Offline Campaigns With Your Digital Marketing Strategy
John Nemo — July 17, 2017 Follow @JohnNemoPR — July 17, 2017 Is it Live … or is it Memorex? That famous piece of ad copy holds one of the top secrets of selling effectively online. During the 1970’s, recording your voice or music onto small cassette tapes was all the rage. A leading tape … Continue reading Want to Skyrocket Your Online Sales? Go Back to the 1970s
Jonathan Chan — July 17, 2017 Follow @joncwrites — July 17, 2017 rawpixel / Pixabay Do you have the itch to start your own company? That’s great! Many entrepreneurs start off by feeling the itch but being unsure about what to sell. If you have a few business ideas you’re tossing around in your head … Continue reading How to Evaluate Business Ideas When Starting a New Business
Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]
Shane Barker — July 17, 2017 Follow @shane_barker — July 17, 2017 You’ve learned all about micro-influencers, and how they can help you engage your target audience. You’ve also decided that Instagram is the best platform for launching your campaign because it’s where your target audience is. Now you want to launch an Instagram influencer … Continue reading A Definitive Guide to Targeting Micro-Influencers on Instagram
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why. Andrew Dubatowka on July 17, 2017 Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served … Continue reading The most brand-safe app category is not what you’d expect
Annette Franz — July 17, 2017 Follow @annettefranz — July 17, 2017 Image courtesy of Pixabay Why is it so difficult to understand what employee engagement is all about? I recently saw a note from a reporter with a reputable online publication asking for sources who had used company perks, as well as apps to … Continue reading Employee Engagement: A Confluence of Passion and Purpose
Personal Branding Blog — July 17, 2017 — July 17, 2017 Free-Photos / Pixabay We have all been a party to sensitive discussions both personal and in the corporate environment. We know that if we do say what’s on our mind, the other person will take offense. So, although we have the urge to blurt … Continue reading Opinions Matter and Are to Be Welcomed
