Daily Archives: May 30, 2017

Are BANT Qualified Leads Actually Hurting SaaS and PaaS Sales?

Matt Goldman — May 18, 2017 Follow @TheOriginalBull— May 18, 2017 Not much has changed in the 60 years since IBM first formalized sales channel management with the BANT approach. When IBM first developed BANT, the objective was to create a basic sales call structure designed to find marketing qualified leads for their salespeople. It … Continue reading Are BANT Qualified Leads Actually Hurting SaaS and PaaS Sales? →

9 Questions to Ask Before Sending Your Resume

Job Search

Personal Branding Blog — May 18, 2017 — May 18, 2017 Finding a job is tough. It takes time and effort. You need to pay attention to tiny details, especially in your resume, and make sure everything is flawless. StandOut CV has recently put together a great infographic for candidates searching for a job. As … Continue reading 9 Questions to Ask Before Sending Your Resume →

3 Growth Hacking Mistakes That Can Kill Your Startup Dreams

Startup Success

Liesha Petrovich — May 18, 2017 Follow @lieshapetrovich— May 18, 2017 Everyone makes mistakes in business. Sometimes you make stupid mistakes like choosing a logo like this: And sometimes you make a really bad mistake like Blockbuster, who had multiple opportunities to buy Netflix. Blockbuster executives laughed at the idea of owning an online streaming … Continue reading 3 Growth Hacking Mistakes That Can Kill Your Startup Dreams →

The Challenge of Hiring Executive Leaders in a Candidate-Driven Market

Effective Hiring

Richard Slayton — May 18, 2017 — May 18, 2017 The candidate-driven market has become somewhat of a buzzword, infiltrating every corner of today’s business world. In every industry, this candidate-driven market is fueled by growing demand for top talent against a landscape of short supply. Unemployment rates are the lowest in a decade, and … Continue reading The Challenge of Hiring Executive Leaders in a Candidate-Driven Market →

Say Hello To Google Customer Reviews

Google Tools

Jennifer Gwinnutt — May 18, 2017 Follow @Jenniferrgwin94— May 18, 2017 Following our blog about Google Certified Shops in early March, iWeb are here to tell you everything you need to know about Google Customer Reviews. At iWeb, we acknowledge the undeniable power of the online review and we’ve written about how customer feedback can … Continue reading Say Hello To Google Customer Reviews →

3 Ways Marketing and Sales Tech Can Boost Your B2B Content ROI

B2B Marketing

By Sagi Solomon May 18th, 2017 Content publishing is the most powerful marketing tactic available to B2B marketers. Brands are churning out content at an incredible pace, and 38% of marketers are publishing new content at least weekly, if not more often. Most brands, however, aren’t great at understanding how to maximize their content’s ROI. … Continue reading 3 Ways Marketing and Sales Tech Can Boost Your B2B Content ROI →

5 massive SEO and content shifts you need to master right now

SEO Checklist

What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Jim Yu on May 18, 2017 Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm … Continue reading 5 massive SEO and content shifts you need to master right now →

5 Easy Steps to Streamline Your Workflow

Corporate Productivity

Kerri Barna — May 18, 2017 — May 18, 2017 Are your employees in a constant state of feast or famine? Your company may be expecting too much or too little from your staff at any given time. This is important because employees become complacent without challenging projects, and unrealistic, stressful deadlines lead to inferior … Continue reading 5 Easy Steps to Streamline Your Workflow →

16 Signals: Understanding Business And Contact Attributes and What They Can Do

Marketing Attribution

Geri Rebstock — May 18, 2017 — May 18, 2017 In the past, we talked about the role of customer segmentation and how breaking up your target audience into small groups – or segments – can help you create the kinds of personalized campaigns that build customer engagement. At its very core, segmentation divides your … Continue reading 16 Signals: Understanding Business And Contact Attributes and What They Can Do →