Salma Jafri — May 19, 2017 Follow @salmajafri— May 19, 2017 Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in … Continue reading 5 Steps to an Effective Video Content Strategy
Daily Archives: May 30, 2017
8 Ways To Use Social Media To Promote Your Company
Murray Newlands — May 18, 2017 Follow @murraynewlands— May 18, 2017 Modern society revolves around technology and mobile devices, so using social media to reach your audience is a great way to promote your business. However, there are still countless marketers and small business owners that are struggling to harness the power of social media. … Continue reading 8 Ways To Use Social Media To Promote Your Company
Seemingly Moving Backward Has Reward
Personal Branding Blog — May 17, 2017 — May 17, 2017 The worst direction is not to be moving at all but instead, standing still. Avoiding action while providing excuses brings about one’s worst nightmare. Standing still provides the feeling of being in quicksand because everything around us changes so quickly. One feels as if … Continue reading Seemingly Moving Backward Has Reward
How to Use Creative Exercises to Build Happy, Healthy Teams
Katy French — May 17, 2017 — May 17, 2017 We feel so lucky to get to do creative work every day. Writing, designing, coding—whatever our hustle, it’s pretty great to get a paycheck for what we do. But even when we produce solid work and our partners are happy, we know we should never … Continue reading How to Use Creative Exercises to Build Happy, Healthy Teams
Why Goal Tracking Matters
Alexa Rees — May 18, 2017 — May 18, 2017 Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour … Continue reading Why Goal Tracking Matters
HR and Marketing: Bringing Both Together for Better Business
Mike Thatcher — May 18, 2017 Follow @jobrack1— May 18, 2017 When we think of Human Resources and Marketing, we usually think of two distinct departments within a company, one focused on external matters, one focused on internal matters. But more and more these two departments are working together. Consumerization of HR Many call it … Continue reading HR and Marketing: Bringing Both Together for Better Business
Data Driven Marketing: Teaming Up With Data to Better Interpret Them
Aashish Sharma — May 18, 2017 Follow @ineedseo— May 18, 2017 The visualization of the data makes it possible to understand the importance of the data by placing them in a visual context and thus better expose them. Only, the representation of data is still laborious for many. Are you a salesperson trying to persuade … Continue reading Data Driven Marketing: Teaming Up With Data to Better Interpret Them
Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one
2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data
Best Apps to Use to Better Manage Your Business Finances
Kaitlyn Hammond — May 18, 2017 — May 18, 2017 Whatever small business you run, there is a core set of financial and related functions that just about every business must perform. In 2017, that means choosing apps that meet your requirements and are easy to use on your computer and smartphone without breaking the … Continue reading Best Apps to Use to Better Manage Your Business Finances