After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. Matt McGee on April 12, 2017 At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn … Continue reading Just released: 2017 Local Search Ranking Factors survey results
John Nemo — April 12, 2017 Follow @JohnNemoPR— April 12, 2017 The world’s largest online platform for professionals just added a new wrinkle that could skyrocket engagement on the site. LinkedIn is banking big on becoming a “one stop shop” for professionals worldwide. And, as such a highly visible, trusted social network for professionals, hundreds … Continue reading Could This Be a Game-Changer for LinkedIn?
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017 In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Jonathan Chan — April 12, 2017 Follow @joncwrites— April 12, 2017 121. That’s the number of emails the average person receives per day, according to a study by the The Radicati Group. Does this mean that sending email marketing campaigns is futile? Is there simply too much clutter in the inbox for your company to … Continue reading Steal These 5 Subject Line Tips for Increasing Your Email Open Rates
Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark. Grace Kaye on April 12, 2017 The question of where programmatic spend goes has stumped advertisers since the dawn … Continue reading Where does your programmatic spend go?
Karen Taylor — April 12, 2017 — April 12, 2017 Is your company maximizing the power of email marketing—or are you still undervaluing today’s most powerful medium? Many companies are missing opportunities of what’s been called “the undisputed king of B2B marketing.” Meanwhile other companies are making incredible marketing gains thanks to their well-designed, multifaceted … Continue reading 7 Ways to Maximize the Power of Your B2B Email Marketing
Roman Kniahynyckyj — April 12, 2017 Follow @kniahynyckyj— April 12, 2017 Successful bloggers know that the world is fast-paced and often changing. In order to stay up-to-date, it is vitally important to be sure you are making your blog as effective and functional as possible. There’s more to an effective blog than simply researching keywords … Continue reading 8 Tips to Up Your Blogging Game
Personal Branding Blog — April 12, 2017 — April 12, 2017 There are five essential steps to a great job, provided one is willing to do some hard work; shortcuts reduce chances. The following tips are for those who want to stay in the same field. For those who want to change fields or who … Continue reading 5 Essential Steps to a Great Job
Amanda Clark — April 12, 2017 Follow @GrammarChicInc— April 12, 2017 The last thing you want your resume is to be is boring and generic. If an employer could plug in someone else’s name and everything else still applies, chances are you’re headed for the “no” pile. There’s nothing that makes you stand out or … Continue reading Powerful Verbs to Elevate Your Resume from Boring to Engaging
Roger Conant — April 12, 2017 — April 12, 2017 Dealership in-store digital video is nothing new. But what’s new about the recent announcement from General Motors is the potential for a large group of GM auto retailers to offer narrow-casting content to an audience already stationed at the dealership that isn’t exclusively the same … Continue reading Digital Signage: Enhancing the CX Experience in The “Other Showroom”