Kristin Hicks — February 28, 2017 — February 28, 2017 Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing: … Continue reading How to Design a Landing Page That Converts
Darleen DeRosa — February 28, 2017 Follow @onpoint_llc— February 28, 2017 It’s one of the biggest gripes we hear from HR professionals: A lot of employees who register for our leadership training programs drop out at the last minute. It’s disheartening to say the least, considering the extensive planning and preparation that goes into each … Continue reading 5 Proven Ways to Boost Training Program Attendance
Ian Dainty — February 28, 2017 Follow @iandainty— February 28, 2017 As the CEO of your company, do you have an exit strategy? At one time I had a consulting company, and part of our business was executive search. And there are a few important details that senior executives look for when they change jobs. … Continue reading Do You Have an Exit Strategy?
Lucas Miller — February 28, 2017 Follow @EchelonCopy— February 28, 2017 Working remotely can be liberating. It’s also something a lot more entrepreneurs are doing. Pete Rojwongsuriya, founder of Travelistly and Bucketlistly, recently told Forbes: “What [people] do not know is that the global workforce is moving toward this direction, and the types of skills … Continue reading 9 Lesser-Known Tools for Entrepreneurs to Master Remote Working
Ginny Marvin on February 28, 2017 What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Nicholas Klisht — February 28, 2017 Follow @nklisht— February 28, 2017 Has the nature of our work environments drastically shifted that now we need a whole new way of managing organizations? Frederic Laloux, corporate advisor and author of Reinventing Organizations believes there is a fundamental shift that needs to happen. After screening and studying organizations … Continue reading 5 Lessons to Reinvent Company Culture: It’s “Under New Management”
Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails
Amanda Clark — February 28, 2017 Follow @GrammarChicInc— February 28, 2017 If you’ve spent any time working on your resume over the past few years, or even skimming job-related articles, you’ve probably seen that objectives are out and summaries are in. But even knowing this crucial fact, it can still be challenging to figure out … Continue reading What Should Your Summary of Qualifications Include?
By Nick Rojas February 28th, 2017| Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been … Continue reading 5 Steps To An Influencer Marketing Strategy