by Stephanie Heitman Follow @stephheitmanSeptember 25, 2016 Facebook advertising is a great way to reach marketing goals like targeting new and existing customers, building brand awareness, and increasing engagement on your Facebook page. But, before you start advertising on Facebook, there are some steps you’ll need to take. Set Up & Optimize Your Business’s Facebook … Continue reading How to Prepare for Facebook Advertising
by Ann Mills Follow @resourcefulbusSeptember 25, 2016 The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing budgets, it’s projected to double in the next 5 years. Hands down, social media is the area of digital marketing where our … Continue reading Why Social Media Management Takes a Village
by Steele ChampionSeptember 25, 2016 True story. Last week at a conference, I met a young lady named Anna (of course that’s not her real name) who worked for a fast growing mid-sized corporation. Anna and I had an interesting discussion about her promising career and the topic of salary and internal promotions came up. … Continue reading How Internal Promotions Choke Your Salary – Part 1 of 2
by George DicksonSeptember 25, 2016 Unexpectedly losing a great employee is one of the most costly events that can happen to an organization. What’s worse, the departure of even one or two top-performers or a charismatic leader can trigger a spiral of additional turnover. Unlike other major disasters, a turnover spiral is often avoidable, and … Continue reading 7 Easy Ways to Solve High Employee Turnover
by Christopher Jan Benitez Follow @christopherjanbSeptember 25, 2016 Image taken from Pixabay When it comes to online marketing, maximizing user engagement is the name of the game. For this purpose, many content types such as infographics, slideshow presentations, and explainer videos are utilized to improve the communication between a brand and its target audience. Webinars, … Continue reading 5 Effective Ways to Convert Webinar Attendees to Sales
by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiSeptember 25, 2016 How many times have you heard the phrase, “the devil is in the detail”? For brands and marketers, perhaps the saying should be, “the devil is in the data.” Data matters to brands and marketers – a lot. Companies analyze data to understand how their audience engages with … Continue reading Assumption vs. Data: Busting Brand Myths with Data
by Donna Miller Follow @C3WorkplaceSeptember 25, 2016 Sounds great, right? More profit without working any more time. Honestly, not only is it possible, but it’s probably the key to your success. Having recently attended a Global Leadership Summit, I heard Chris McChesney speak on his book The 4 Disciplines of Execution and it set my … Continue reading 3 Ways to Generate More Profit without Working One More Hour
by Dave Brock Follow @davidabrockSeptember 25, 2016 There is trouble all around us, it’s a part of business and a part of our lives. We all experience trouble of varying degrees throughout our lives. Often, we seek to avoid trouble, often we should be seeking the opposite. There are a few different mindsets we can … Continue reading Looking For Trouble Or Letting It Find You?
by David EnsingSeptember 25, 2016 I’ve been in the automotive industry for some time and concerns about dealership attempts to interfere with the customer satisfaction measurement process have been around for a long time as well, but lately they seem to be intensifying. Do you know how to guard against survey manipulation? My hope is … Continue reading 5 Ways to Guard Against Survey Manipulation
by Ryan Scott Follow @causecastSeptember 23, 2016 Do you buy into the perception that Millennial employees are entitled, needy and lazy? If so, then you’re the one who might just need a little attitude adjustment. Far from being divas, a new report says that Millennials actually err on the other extreme, driving the rise of … Continue reading Millennial Employees Have an Attitude Problem, But Not The One You Think
