by Bill ConnAugust 18, 2016 A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.” So many organizations are … Continue reading How to Turn Your Employees into LinkedIn Content Superstars
by Greetje den Holder Follow @GdenHolderAugust 16, 2016 If you are looking for expert advice on Periscope, I am not your woman. I am an entrepreneur contemplating whether I should join Periscope. After all, you always hear that you should not be on every social media platform, and I am already active on quite a … Continue reading Does Periscope Help Make an Entrepreneur Successful?
by Andrew TateAugust 16, 2016 It’s easy to say you need great onboarding. It’s more difficult in reality. On top of that, it’s easy for growing companies to push an onboarding strategy low on the list of priorities. This can be a fatal mistake. Bad onboarding can have lasting repercussions that continue to have a … Continue reading How to Onboard New BDR Hires
Is app discovery a key part of your mobile marketing plan? Columnist Craig Weinberg discusses the ins and outs of selecting the right keywords for app store optimization. Craig Weinberg on August 15, 2016 Remember the good old days of simply optimizing your site for the search engines? According to Apple, 65 percent of … Continue reading Keyword-driven ASO: a quick primer
by Duke VukadinovicAugust 15, 2016 The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business … Continue reading 4 Common CX Mistakes Business Websites Make – And How to Avoid Them
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. Lydia Jorden on August 15, 2016 Pokémon Go, the hit new augmented reality game for mobile, has increased foot … Continue reading Using popular culture to drive local positioning
by Nadya Khoja Follow @nadyakhojaAugust 14, 2016 “Addictive Content” is the new term for 2016 that all content marketers need to pay attention to. Creating consistent and engaging content is no longer enough, it needs to become addictive- a drug that can’t be dropped. Is there a formula or a recipe for creating this type … Continue reading Getting Expert Influencers to Contribute to Your Blog Content [Infographic]
by Karen Repoli Follow @karenrepoliAugust 13, 2016 You’ve seen the ads on Google, Facebook, Twitter, etc. Get a Virtual Assistant for $ 7 an hour! You may have taken it a step further and looked at a few VA websites or even talked to a few virtual assistants. Did it leave you a little confused … Continue reading Hiring a Virtual Assistant – Looking Beyond the Rate
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
