A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016 When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience
Daily Archives: September 3, 2016
Top 3 Call Center Tips for Dialing into the Millennial Market
by Salil GuptaAugust 19, 2016 Millennials are a self-service, tech-savvy generation influenced by the ever-growing sway of social media, instant gratification, and quick access. Millennials, categorized as anyone born between 1982-2003, represent the largest consumer market for annual revenue growth. It’s for this reason that the “wow me,” factor is vital. Luckily, once you learn … Continue reading Top 3 Call Center Tips for Dialing into the Millennial Market
Is Your Company Led by Lean Leaders?
by Annette Gleneicki Follow @annettefranzAugust 19, 2016 Image courtesy of 12:51_photography Are your company executives lean leaders? Last month, I wrote about the concept of lean management and what that means not only for your company but also for your customers. If company leadership wants to transform the culture of the organization and become a … Continue reading Is Your Company Led by Lean Leaders?
How to Optimize Video for Every Medium
by Jeremy WickAugust 19, 2016 It’s no big secret that video often improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no … Continue reading How to Optimize Video for Every Medium
4 Benefits of Hiring a Company with a Tested Video Production Process
by Gregg LitmanAugust 19, 2016 Video productions come in many shapes and sizes, from the iPhone video you post on Facebook all the way up to major Hollywood productions. So, crews range from that person with an iPhone all the way up to a cast of hundreds (and sometimes even thousands). But despite that wide … Continue reading 4 Benefits of Hiring a Company with a Tested Video Production Process
3 Ways to Use Great Partnerships to Boost Your Startup
by Tammy Carney Follow @FISGlobalAugust 19, 2016 As a startup founder, you’re running on all cylinders, always on the lookout for opportunities to get better traction for your business. There are never shortcuts in life or business, but one trick to ramping up quickly is to find great strategic partnerships. When you partner with other … Continue reading 3 Ways to Use Great Partnerships to Boost Your Startup
Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016 On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business?
Content audit 101: a step-by-step guide
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit. Rachel Lindteigen on August 19, 2016 A content audit should be part of the research you do before creating … Continue reading Content audit 101: a step-by-step guide
Email Marketing: Personalise Your Emails To Get More Sales
by Warren Knight Follow @warrenknightAugust 19, 2016 DID YOU KNOW: 74% OF MARKETERS SAY TARGETED PERSONALISATION INCREASES CUSTOMER ENGAGEMENT? Email marketing can be one of the most powerful tools when it comes to getting more sales for your small business. The biggest problem is that most small businesses do not understand how powerful it can … Continue reading Email Marketing: Personalise Your Emails To Get More Sales
Like Moz, Raven Tools refocuses on its first love: search
The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization. Barry Levine on August 18, 2016 (August 19, 2016), Seattle-based Moz announced it was laying off more than a quarter of its staff and refocusing the company on “what we love … Continue reading Like Moz, Raven Tools refocuses on its first love: search