Daily Archives: September 3, 2016

Next stop in Salesforce’s evolution: Becoming the platform for customer experience

A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016   When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience

Top 3 Call Center Tips for Dialing into the Millennial Market

by Salil GuptaAugust 19, 2016 Millennials are a self-service, tech-savvy generation influenced by the ever-growing sway of social media, instant gratification, and quick access. Millennials, categorized as anyone born between 1982-2003, represent the largest consumer market for annual revenue growth. It’s for this reason that the “wow me,” factor is vital. Luckily, once you learn … Continue reading Top 3 Call Center Tips for Dialing into the Millennial Market

Paid search management software: Is it right for your business?

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016    On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business?

Email Marketing: Personalise Your Emails To Get More Sales

by Warren Knight Follow @warrenknightAugust 19, 2016 DID YOU KNOW: 74% OF MARKETERS SAY TARGETED PERSONALISATION INCREASES CUSTOMER ENGAGEMENT? Email marketing can be one of the most powerful tools when it comes to getting more sales for your small business. The biggest problem is that most small businesses do not understand how powerful it can … Continue reading Email Marketing: Personalise Your Emails To Get More Sales