Daily Archives: August 14, 2016

3 Ways to Improve Your Small Business Facebook Page

by Kevin O’Brien July 29, 2016 Follow @kobrienwhyJuly 29, 2016 It doesn’t matter where your business is located or what it offers, there are potential customers on Facebook. The problem most business owners face is that they’ve never been successful generating any business from their social media efforts. An August 2015 study by Manta asked … Continue reading 3 Ways to Improve Your Small Business Facebook Page →

How to Write a Winning Welcome Email

Email Marketing

by Bryan Caplan July 30, 2016July 30, 2016 Whether you’re promoting products or pushing your services, you’d be remiss not to leverage email marketing to deliver a personalized message to your target audience. With one of the highest returns on investment over any other marketing channel, your first impression via email is crucial. There are … Continue reading How to Write a Winning Welcome Email →

5 Accounts That Are Winning Snapchat

Snapchat

by Justin Horvath July 29, 2016 Follow @justin_horvathJuly 29, 2016 Upon its launch four short years ago, Snapchat was widely dismissed by the mainstream as a disappearing photo app with no practical use. The platform quickly proved its critics wrong, and has now ballooned into a social media giant boasting over 150 active daily users. … Continue reading 5 Accounts That Are Winning Snapchat →

Optimizing For Local When There’s No Physical Location

Local Business

Search Engine Watch, Friday, July 29, 2016 2:05 PM Put user-focused content on category pages, use structure data to stand out, and make the most of intelligent personal assistants, said Sam Nemzer during a presentation at MozTalk on how to use local SEO for a business that does not have a physical location, according to Tereza Litsa. She … Continue reading Optimizing For Local When There’s No Physical Location →

11 Ways to Use Facebook’s 24-hour Live Streaming for Business

Facebook Live

by Aju Jacob July 29, 2016July 29, 2016 Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes, but with the launch of this new service, it is possible to have much longer videos. The … Continue reading 11 Ways to Use Facebook’s 24-hour Live Streaming for Business →

Twitter for Business: 13 Awful Things You Should NOT Do

Twitter

by Greetje den Holder July 29, 2016 Follow @GdenHolderJuly 29, 2016 Despite discussions that Twitter is no longer essential for your business, many people still use Twitter to share blogs and other interesting content, as shown in the image below. The content people share can be the content of YOUR company. However, in order to … Continue reading Twitter for Business: 13 Awful Things You Should NOT Do →

6 Tips to be More Personable on Video

Video Optimization

by Salma Jafri July 29, 2016 Follow @salmajafriJuly 29, 2016 Video is HARD! The power of video, is of course, that it grabs attention immediately, engages the senses and presents information in a stimulating way. But here’s the thing: if you can’t make good videos, it’s probably better not to make videos at all. Shocker? … Continue reading 6 Tips to be More Personable on Video →

How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Tools

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them! →

Billion Dollar Explainer Video?

Explainer Videos

by Claude Harrington July 29, 2016July 29, 2016 Last week, Unilever spent $ 1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business … Continue reading Billion Dollar Explainer Video? →

5 Questions to Ask Before You Launch Your Info Product

Product Management

by Personal Branding Blog July 29, 2016July 29, 2016 Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, … Continue reading 5 Questions to Ask Before You Launch Your Info Product →